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8 SEO Optimization Tips and tricks

The Axel SEO Tips #4: Think Like an SEO Expert

For this installment of the Axel SEO Tips, we wanted to focus on offering some free and easy suggestions to improve your business’s Search Engine Optimization. Many of these tips will build off previous tips we’ve given and go further to help train you to think like an SEO expert. This is because what is …

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How to Market Your Business During COVID-19: A Winning Psychology (Part 1)

Let’s talk psychology. In a time when marketing conventions are being questioned, reevaluated, and in flux, our team recommends looking beyond day-to-day circumstances in order to understand what’s going on beneath the surface. We can all use basic psychology to not only market better, but also to [re]frame our own mindsets and better position our businesses …

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The Axel Email Marketing Basics: Setting Goals

There are many tools in our belt as online marketers, branding specialists, and public relations managers. Each tool has its pros and cons, its strengths and weaknesses. They also each become stronger when you master them with earned expertise, and stronger still when you find the best and most effective ways to use them together. …

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