Running a regular blog that draws a consistent audience can be a challenge.
But that doesn’t mean that it isn’t worth the effort!
Blogs are an excellent way to connect with potential clients, build your brand presence online, and improve your website’s SEO so that it is easier to find.
To help you take full advantage of these results, our Creative Content experts at Axel & Associates are here to offer you a solid game plan to follow for your company’s blog.
The Best Ways To Run A Successful Business Blog
First: Cover the basics.
When running a professional blog, be sure to always keep your content as relevant to your industry as possible. However, when executed properly, it is not a bad idea to do an occasional off-topic post. When done sparingly, these can help expand your audience and build personality. As a rule though, most of your posts should meet the expectations of your audience and be as helpful as possible to them.
Also be sure to speak to their questions and concerns in a professional yet approachable writing style. That includes always maintaining that is positive tone. Remember: blog posts are often the first exposure that someone will have for a business and how capable they are.
Second: Share industry news.
One of the best and easiest ways to build brand authority online is by sharing news updates within your industry. First, it communicates that you keep up-to-date with what is going on in your field. It also gives you the opportunity for you to offer analysis on each news update, which in turn shows some of your expertise, how you think, as well as some personality. If done in the right tone, each of these areas are opportunities to further connect with the reader as well as to keep them informed.
Third: Bring in other perspectives.
To help keep the tone and content of your blog from becoming too stale or predictable, it’s a good idea to bring in other views and voices. There are several strategic ways to do this on a business blog. One way is by getting regular feedback from other colleagues in your company. They may catch things you don’t, or offer different perspectives from their background or department that can enrich and deepen your blog content. Another option is to bring in a guest blogger or interview someone in your field who has credibility and unique experiences that provide nuance to your blog.
All of this serves to improve the value of your blog as well as your overall brand by showing the strength of your business’s network.
With consistently high-quality output that both meets expectations and still allows for healthy variation, your business blog will be much better positioned to grow a relevant following online that raises your brand’s profile!
Stay tuned for more online marketing pro tips from the content experts and strategists at Axel and Associates!
For personalized marketing advice and strategies suited to your business, reach us at (866-328-4329) or firstname.lastname@example.org to schedule a free consultation and map out the best plan for you and your brand!