Marketing New Year’s Resolutions: Part 2

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Marketing New Year’s Resolutions: Part 2

On our last post, our Marketing and Branding specialists at Axel & Associates laid out some important New Year Resolutions for your business to improve its marketing game.

To help you deliver more results with your campaigns, our experts are back with more long-term resolutions!

More Resolutions to Boost Your Marketing Year-Long

Resolution 1: Update and upgrade your website’s visual content and design. It’s always a good idea to add some freshness to your online image. Whether it’s something dramatic like a total revamp, or just tweaking a few noticeable areas to suit your goals for the year. Changing your website’s visual presence will also help your repeat visitors know that there is something new to check out and pay special attention to, like new offers or services.

Resolution 2: Improve your website’s user experience. This is an opportunity to go beyond the visuals of the previous resolution and have more of a ground-up improvement of your web and digital presence. Good places to start improving your user experience are to be sure you have well-functioning mobile capabilities and good web speed on all your pages. Not only will this give your web visitors a better experience, but it will also improve your SEO!

Resolution 3: Try new approaches. A good place to start is by looking at new trends and new strategies. Also consider adopting emerging technologies to improve your marketing efficiency, data tracking, and results.

Bonus Resolution: Become a better listener. When working in marketing and communications, it is essential to be sensitive to concerns and reactions to your messaging. Listening better will also help you write better copy and content. To help you hear more detailed and nuanced feedback, consider creating a brand community to get a feel of what users think and help you test new services!

Stay tuned for more Marketing Pro Tips, tricks, and strategies!

For in-depth marketing strategies suited to your business, reach us at (866-328-4329) or to schedule a free consultation and map out the best plan for you and your brand!

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