Every year, the holidays bring a flurry of activity.
While this is usually a great thing for businesses, it can also be overwhelming. This is especially true when you don’t know the best way to take advantage of this end-of-the-year activity.
To help your business ride the wave successfully, the Axel & Associates Marketing experts are back with more solid seasonally-focused pro tips to help you through the yearly holiday rush!
3 Easy Holiday Marketing Pro Tips
Pro Tip #1: Make your holiday ads simple and upbeat.
- There’s a lot being thrown at consumers this time of year. While all marketing should be clear in its messaging, its especially important to keep your holiday ads straightforward but festive. Be sure that your tone is not only optimistic, but also goes the extra step to be solutions-oriented in order to relive holiday stress customers are feeling. With that in mind, it can be helpful know your customer base and to think of common problems they may be facing this time of year and frame your ads around that.
Pro Tip #2: Target customers more than once.
- In short, it’s no secret that competition is at its peak during the holiday season. This means customers are likely surfing through multiple websites to find what they’re looking for, and taking in a lot of information in the process. This leads to overload and not remembering much more than the last thing that left a strong impression on them. To combat this, it helps to not only be impactful and focused on your ads, but also to focus on those that have visited your website and experienced your ads already. Reaching them more than once helps to better assure your products and services will be more memorable!
Pro Tip #3: Consider using online showrooms for your products.
- Online showcases have become incredibly popular in the COVID age, and they remain a great way to get to know a product as well as possible without actually touching it. It’s also a great way to direct them to features they might not have noticed in a more basic listing format, and these details can make all the difference in persuading them in their final purchasing choices.
Bonus Tip: Show gratitude. It’s important to make you business standout during the holidays with a sincere expression of appreciation. A great way to do that is to offer a gift in the package! An unannounced happy surprise in a package is always appreciated, even if they don’t end up using it. Also be sure to reinforce it with a little note that directly expresses your company’s appreciation and is personalized in some way, such as being hand-signed by the company president or another member of your company.
Stay tuned for more seasonal marketing and branding tips and tricks from the specialists at Axel and Associates!