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Blogs are a fantastic, easy, and free tool that any business can take advantage of. A well-managed blog will help your business’s SEO efforts as well as help you address your customer’s questions about your business and industry. They can also help your sales and marketing teams in passing along topic-specific blog postings to potential […]
How To Run A Popular Blog Read More »
The biggest corporations and marketing firms invest in using top-notch, tried-and-tested psychology principles to ensure their ad campaigns and messaging are as effective as possible. But they don’t have a monopoly on psychology-based marketing. That’s why the experts at Axel & Associates are back with more Marketing Psychology Hacks to help your business stand out
How To Use Psychology Hacks To Supercharge Your Marketing Read More »
On our last post we shared three solid ways to lay the groundwork for a website that adds major value for your guests. Including additional features alongside your standard services helps your business stand out and draw more visitors. Creating long-term value for potential customers is also an excellent way to build trust in your
How To Create Value On Your Website Read More »
Consumer “Churn” is the rate that customers stop using your company’s product or service. Having some amount of Churn Rate is unavoidable, but that doesn’t mean there’s nothing you can do about it! The idea, of course, is to both keep your Churn Rate as low as possible while also bringing in fresh customers and
How To Keep Customer Retention and Engagement Up Read More »
Search Engine Optimization is one of the most crucial elements of online marketing. When executed properly, it has the power to set your website, and your business, up for success the instant your site goes live. However, SEO can also seem like an impenetrable and complex system that only the experts understand. To start, there’s
The 3 Types of SEO And How To Use Them Read More »
COVID-19 has completely changed our way of life, including how we make purchases and how we market. In our latest Covid Marketing Tips, we want to share five quick “big picture” tips that train you to think and see things in the way that will deliver better results for your business in the Covid era. .
How to Market Your Business During COVID-19 Read More »
Welcome to the follow-up to our last post on integrating positive psychology into your marketing, communications, and business to succeed in the age of COVID-19. If you haven’t read our first post, we encourage you to take full advantage and do so as we’ll be building off those principles here and taking them further with
How to Market Your Business During COVID-19: A Winning Psychology (Part 2) Read More »
Let’s talk psychology. In a time when marketing conventions are being questioned, reevaluated, and in flux, our team recommends looking beyond day-to-day circumstances in order to understand what’s going on beneath the surface. We can all use basic psychology to not only market better, but also to [re]frame our own mindsets and better position our businesses
How to Market Your Business During COVID-19: A Winning Psychology (Part 1) Read More »
Branding is what shows your business or product is unique, identifiable, and desirable. Online branding ensures that process is not only present on the internet but also easy to find and digitally competitive with other comparable brands. To create a successful online branding operation, its important to start with the basics of traditional branding and
Understanding Online Branding Read More »
There are many tools in our belt as online marketers, branding specialists, and public relations managers. Each tool has its pros and cons, its strengths and weaknesses. They also each become stronger when you master them with earned expertise, and stronger still when you find the best and most effective ways to use them together.
The Axel Email Marketing Basics: Setting Goals Read More »
