When we think of Search Engine Optimization (SEO), many typically think of casting a wide net online to capture all potential future customers or clients and direct them to our website. These could conceivably come from anywhere in the world.
With this in mind, it can be easy to overlook what’s right in front of you: local SEO business opportunities.
To address this, our SEO experts at Axel and Associates have compiled these three quick, easy ways to boost your local SEO performance. . .
Top 3 Ways To Improve Your Local SEO
First: your Google My Business portal is an extremely important part of your local SEO rankings, and so are the reviews that your business generates. We absolutely recommend dedicating some time to building up these resources — and they’re free!
Second: be sure your company’s name, address, and contact information is readily accessible throughout your online presence. That means your website, social media, and Google My Business portal. Searches including the words “near me” are consistently on the rise and your address is used to help your business be geographically pinpointed to people in the area. So be sure all your online information not only includes your address but is also consistent across the internet. Some businesses have moved and forget that some sites still have their old address listed, so make sure everything is up-to-date.
Third: When it comes to local SEO, phone numbers are especially important. Customer are more willing to make calls to local businesses with the expectation of having a more personal experience than reaching out in more removed form of communication like email. So be sure that your best phone number is also available along with your address.
These will get you off to a solid start in making sure your business is primed to respond to local SEO searches. Stay tuned for more free tips and strategies from our SEO specialists at Axel & Associates!