WHY WE'RE HEROES
Case Study: Social Media Marketing
A large gym that needed to get their social media marketing in shape!
What We Achieved...
Membership increase of 28% in just one months time.
Over 1,000 new likes per week on the gym’s Facebook page.
A long-term social media strategy that was profitable, easy to maintain and highly effective.
The Problem
Despite being the largest facility of its kind in the entire country, a specialized gym was not generating new members on a regular basis.
Their niche was highly competitive and they were doing many things right, including their overall marketing approach.
We needed to develop a marketing strategy that was cost effective and generated new members daily.
The Solution
After a careful look at the marketing strategies used by the gym, we determined that there was a large opportunity on social media. Within a week we launched an advanced social media campaign that included:
- Daily posts to the gym’s social media page that utilized eye-catching images designed to capture attention and get prospective clients reading the gym’s social media pages.
- Creation and management of a complex mobile and desktop social media campaign that kept costs within budget, while driving targeted customers to the client’s website and social media pages.
- Creation and management of a contest that rewarded existing members while attracting new ones.
Ready for marketing that gets results?
Call Axel & Associates at (866) DAVIDAXEL and let our team help you achieve your online goals.
Case Study: Pay-Per-Click Advertising
A major automotive performance company needed to shift their PPC campaigns into high gear.
What We Achieved...
Saved over $200,000 on AdWords and other PPC campaigns
Increased conversions by over 20%
All PPC campaign have been profitable on a weekly basis for over a year.
The Problem
The company had several PPC accounts, including Google AdWords, that were poorly designed and managed by an outside ‘expert’. Their PPC campaigns were losing money and needed to be redesigned and made profitable… FAST!
The Solution
The first thing we did was determine which ads and keywords/phrases were actually converting into sales. That resulted in a reduction from 430,000 keywords/phrases and over 1000 ads down to just 3,300 keywords/phrases and 57 ads.
Next, we looked at the conversion costs for each ad and keyword/phrase. We refined them even more to make certain that all conversions had the necessary profit margins. After all, what good are sales if they don’t make a profit?
Lastly, we established detailed reporting and real time alerts that allow our team to monitor and react to market changes and let us keep these PPC campaigns profitable.
Ready for marketing that gets results?
Call Axel & Associates at (866) DAVIDAXEL and let our team help you achieve your online goals.
Case Study: Reputation Management
The Truth, The Whole Truth, & Nothing But The Truth!
What We Achieved...
The number of positive customer reviews increased over 300%.
The company went from 1 out of 5 stars to 4 out of 5 stars.
As the company's reputation improved, online revenue increased over 30%.
The Problem
Despite being in business over 50 years and providing excellent customer service to thousands of customers a day, the company had an undesirable online reputation.
This is actually a common problem, since happy customers do not always discuss an experience online – but unhappy customers almost always do!
It only takes a few unhappy customers to ruin a company’s online reputation – and online revenues. Our job was to set the record straight.
The Solution
We deployed several solutions to fix this problem:
- We used advanced search engine optimization techniques to push the negative reviews to the back of the search engine results, making them virtually invisible.
- Then, we created a rewards program and corresponding website. We sent customers a link to review the company on several websites including Yelp and Google (Google Reviews) and rewarded everyone, regardless of their feedback, to be fair and to avoid legal/ethical issues.
- We managed the process of sending out and tracking all rewards so the company had no work to do at all. They just had to watch their reputation climb!
Ready for marketing that gets results?
Call Axel & Associates at (866) DAVIDAXEL and let our team help you achieve your online goals.
Case Study: Search Engine Optimization
A transportation company needed to start driving online reservations
What We Achieved...
Online sales increased from $2.65M to $6.35M in 36 months
AdWords and other PPC eliminated as web rankings increased
The Problem
The company had not focused on online sales (reservations) since they dominated their market. Increased competition by technology savvy competitors required them to focus on their online sales or risk losing out on customers who wanted to book online.
The Solution
Our team completed a detailed analysis of the market, including looking at the competition, web and mobile search trends and more.
With that data we were able to create an aggressive SEO plan that included local search optimization, content creation, targeted landing pages, a backlink strategy and several other aggressive SEO elements.
We looked at the customer experience and refined the online booking process to be faster and simpler in order to make sure people who started a reservation online finished that reservation.
Lastly, we implemented detailed reporting in order to track the results and respond to changes in the market or any other issues that may arise.
Ready for marketing that gets results?
Call Axel & Associates at (866) DAVIDAXEL and let our team help you achieve your online goals.
Case Study: Custom Web Design
One of the largest pharmacies needed a prescription to increase revenue
What We Achieved...
A custom portal that reduced staff and drastically increased sales and profits
Full integration with HubSpot, QuickBooks and shipping carriers to automate processes
Our company staffs customer service, training and software development teams to further reduce costs
The Problem
The pharmacy was one of the largest compounding pharmacies in the country. Despite a large staff, they were running behind on orders and falling victim to occasional ‘human errors’.
They needed to continue to grow their business, but were faced with growing staff costs and finding a way to maintain their speed of delivery while eliminating human errors.
The Solution
We worked side-by-side with the pharmacy leadership to develop a secure online portal that handles all aspects of order fulfillment from beginning to end with far less human interaction. Shipping, invoicing, order processing and status updates are all automated by the portal.
Once the portal was put into place, we staffed a full-service team for the pharmacy to eliminate the need to hire internal staff. This team includes:
- Full-time software/web developers
- Full-time Help Desk staff for the pharmacy and their customers
- Full-time QA testers for new features / versions