“Added value” is an ambiguous but powerful term. It’s often sprinkled around as a way to sell something, but its real value is much further-reaching than making a quick sale.
By consistently creating deeper value through your services, your business is actually increasing the trust that customers have in your brand. It is also increasing the likelihood of converting occasional customers into loyal customers, which substantially increases your future potential revenue.
With that in mind, here are some expert Pro Tips from Axel & Associates to strategically use your website to deliver value in long-term ways. . .
How To Add Value On Your Website
Pro Tip #1: Have an FAQ Page
Frequently Asked Questions (FAQs) pages are a fantastic and easy resource to offer for several reasons. Of course, the main reason being that it addresses common questions in an easy way, which also reduces the amount of time your team spends in addressing these questions in person, over the phone, or through email.
However, in addition to that, having a readable and well-organized FAQ page is also another opportunity to inform your visitors about the details of the services you offer, such as what they can do and how they work.
- Bonus tip! To help keep your FAQs page readable and helpful, be sure to include a menu at the top listing out the questions covered. Be sure to allow readers to easily click on what they need. That way readers don’t have to be frustrated with navigating a sea of content that doesn’t relate to them and they’ll be more likely to stay on your website (and with your business).
Pro Tip #2: Have a Blog
Blogs are a great opportunity to dive in-depth into specific topics related to your industry. These can be very helpful for your customers, especially when you train your sales and customer services teams to forward relevant blog posts to customers that are discussing related issues. Plus, it builds your brand authority to be able to link to original content from your own website rather than relying exclusively on their letter content!
Pro Tip #3: Post Resources on Your Website
During the peak of the COVID-19 pandemic, we frequently saw companies post business and public health resources to help visitors. This was a major added-value feature that customers would not have expected before the pandemic and we have learned that these features communicate a deeper level of care for the customers. Of course, this draws a positive response, even if the resources are not used.
We can learn from this and apply these lessons in the post-pandemic era by regularly compiling lists of resources for visitors to your website. These resources, however, should be relevant to why they are visiting your site and focused on your industry. Some ideas can include a checklist of things for them to consider or a list of informative articles or podcasts.
Oh, and as a bonus: These three tips will not only help your business’s website provide value for current and future customers but also significantly improve your website’s SEO rankings!
Stay tuned for more added value and SEO Pro Tips from the experts at Axel and Associates!