Part of the key to success during Covid is knowing how your business can best communicate with customers during the pandemic.
With the ongoing disruption caused by COVID-19, it can be hard for businesses of all sizes to keep track of the best ways to respond.
To address this, our marketing and Public Relations teams at Axel & Associates have decided to go back to the basics with our latest Covid Marketing Tips.
Here are four easy and essential steps your business should take to send the right message to prospective customers. . .
4 Tips to Communicate with Customers During COVID-19
First and foremost, communicate that you’re still open for business. So many local businesses have not addressed covid at all on their websites or social media, which makes them look stagnant. That is a red flag to website visitors who will take that to mean that either 1) you are not longer is business and have not updates your website to show that or 2) you are still in business, but do not take the virus seriously. Both of these conclusions will very likely result in the sake resulting: not engaging with your business.
Second: Showcase the necessity of your business. These days nearly everyone is cutting back on luxury and leisure products and services. There is some flexibility with affordable entertainment services due to the long stretches so many of us are facing in isolation. It is important to consider how your brand fits in to the Covid landscape and to community that to your customers and clients.
Third: Emphasize sanitation efforts. This is the time to show that you are making cleanliness a priority and communicate that. Cleanliness and sanitation, of course, is now synonymous with safety in the Covid age. There are many obvious ways to do that in posts in social media and your website, and it is worth starting there. However, there are also more subtle ways that should also be used: posting images of your business that are not discussing cleanliness or Covid at all, but still show hand sanitizer on tables, social distancing floor markers, and other now-ubiquitous symbols of the coronavirus era that show your business takes this seriously without saying the words outright.
*Bonus tip: send Emails! Here’s a bonus tip from our Email Marketing specialists: emails are especially effective for re-engage customers. One recommended sweet spot is to send out an email blast 60 days after their last purchase with offers them a significant discount of some kind that is related to their previous buy. This will help establish some longer-term customer loyalty and also is a peak into our next Covid Marketing post where we’ll see delving deeper the importance of brand building during Covid.
If you need help executing any of these steps or if you have any questions on the best ways to improve your business during COVID-19, reach us directly at 866-DAVIDAXEL (866-328-4329) or dave@davidaxel.com
