It takes hard-earned experience to run successful online marketing campaigns in the 21st century.
But that doesn’t mean success is out of range for businesses beginning to invest in more serious online operations, as many are doing during the COVID-19 pandemic.
That’s why our digital marketing team at Axel & Associates is here to lend more free and simple Pro Tips and Tricks to make your email campaigns more effective.
3 Expert Email Marketing Tips To Help Your Marketing Campaign Succeed
First: Communicate quality. There’s a lot of ways to do this, and not all of them actually help. The wrong way is to have your email read like a spam message, with lots of all-caps wording and excessive bolding of text. These messages almost always end up in an email’s trash — if they even got passed the spam filter, to begin with.
- A better way to communicate quality is to describe the process behind your products or services, the experience your business has, and any training or materials that go into them. You can also establish quality by communicating selectiveness in your it emails. Some examples we recommend are mentioning limited quantities, slots, or space.
Second: Personalize. Your email campaigns should be as personalized as possible. Use their name in the email (but don’t over-use it; so no more than twice), then include links in your Call To Action that lead to specially-crafted landing pages for those demographics. To go a step even further, this is even more effective when your core product or service has customizable or personalized options, all to seal the experience of feeling completely and perfectly catered to these visitors and successfully converting them into clients.
Third: Use social proof. Quotes and statistics of your business’s success builds your brand authority and increases trust in your services. Trust has never been more important than in the COVID era and is much more impactful in closing deals online.
- Bonus tip: where possible, also include images to back up and reinforce your social proof! Include logo images of businesses you’ve partnered with and images of clients who are recommending your services. It makes the statements more powerful and real to the reader.
These recommendations will strengthen your game plan and improve your email campaign results. Stay tuned for more free Email Marketing Pro Tips and Tricks from our experts at Axel and Associates!
Need a personal consultation to formulate the individual best plan for your business to increase your revenue? Reach us at: 866-DAVIDAXEL (866-328-4329) or dave@davidaxel.com
