There are many subtle factors that go into successful email marketing campaigns in the 21st century.
A key component involves adapting your tactics and approach to how technology changes.
Most people today check their emails on mobile devices, especially during the COVID-19 pandemic.
That’s why our digital marketing team at Axel & Associates is here to lend easy and free Pro Tips and Tricks to make your email campaigns more effective for your business.
How To Make Your Emails Mobile-Friendly:
First: Text size. Make sure that your email text is large enough to read comfortably on a phone. When you make your font a bit larger, we also recommend making your paragraphs shorter so that they come off less clunky.
Second: think of touchscreen features. When we’re using touchscreen devices, especially small ones, it’s best to not place too many links right next to each other. Make sure all your hyperlinks and buttons are large and spaced decently apart from each other.
Third: Think of data size. Even when we’re not on the go, we still want our features to open quickly on our mobile devices and are often less patient than we are when using desktops and laptops. To ensure your emails open quickly, use multimedia that is mobile-friendly. To be on the safe side, stick to small and medium-sized images and graphics that you know open quickly — and send test emails to mobile devices to be extra sure.
Stay tuned for more free Email Marketing Pro Tips, Tricks, and strategies from our experts at Axel and Associates!
Need a personal consultation to formulate the individual best plan for your business to increase your revenue? Reach us at: 866-DAVIDAXEL (866-328-4329) or dave@davidaxel.com
