There are many subtle factors that go into effective email marketing campaigns.
People are more likely to engage with your email material if they feel it’s coming from a real person and not just written by algorithms and mass-delivered to thousands of people.
Fortunately, There are several easy ways to show you’re real and make your emails more engaging and effective.
Here are more free Pro Tips and Tricks from our email marketing team at Axel & Associates to improve your email campaigns for your business. . .
How To Make Your Emails More Personable and Engaging:
First: Add a picture of yourself. This simple step does a lot to humanize you and your brand just by proving you’re not a machine. It also helps readers connect with you and makes you seem like less of a stranger. The best way to do this is to place you photo by your signature at the end.
- Bonus tip: Make sure the image you use makes you look happy, open, and accessible!
Second: Use a more casual tone. It’s worth clarifying that you shouldn’t be too causal, but certainly aim for a tone that is less distant and corporate. You email should communicate that you are friendly and approachable.
Third: Infuse some personality. There’s are many ways to do this and the choice you go with should ultimately depend on the purpose of the specific email. Some good ideas to get you started are: using humor, sharing a brief personal story (related to the email subject), or sharing a quirky perspective.
- Bonus tip #2: Sign off with your first name. You can include your full name, picture, and contact information just below your sign-off for a more formal touch that maintains the friendliness of ending things with your first name.
While these recommendations are a great start to make your emails more engaging and memorable, they may not be best for certain industries or markets, so it’s best to use your own judgment too.
Stay tuned for more free Email Marketing Pro Tips, Tricks, and strategies from our experts at Axel and Associates!