In our last Axel Email Marketing Basics post, we discussed the importance of email marketing and covered the first step in the process to setting up a successful campaign: setting your goals. If you haven’t read it yet, we encourage you to take a minute to do so as it’s a quick read and we’ll […]
There are many tools in our belt as online marketers, branding specialists, and public relations managers. Each tool has its pros and cons, its strengths and weaknesses. They also each become stronger when you master them with earned expertise, and stronger still when you find the best and most effective ways to use them together.