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How To Boost Your Online Sales: Part 3

One of the many lessons we learned during the COVID-19 pandemic was just how much of our economy could transfer through to the digital world. Since then, virtual competition has never been steeper. To help your business eek out as many competitive edges as possible, our Axel online marketing experts are back with more tips …

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How To Use Psychology to Boost Your Call To Action

When it comes to online marketing ads and landing pages, your Call To Action (CTA) is the most important part. As the focal-point your ad builds up to, it is the main indicator of how successful your ad is. Fortunately, there are ways to use psychology to boost your odds of success and help ensure …

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How To Make A Great Call To Action

Whether its for email marketing or PPC landing pages, having a strong Call To Action (CTA) is crucial to the success of your online marketing campaign. To help you pick the most effective CTA, our digital marketing experts are here to offer this key guidelines… Pro Tips For The Perfect Call-To-Action First: Be very clear, …

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Crisis Marketing Best Practices

Unfortunately, we live in times where global crises are emerging more frequently and impacting various markets. Rather than wishing them away or ignoring them, your Axel Marketing Experts are here with more Pro Tips to help your business navigate these tumultuous occasions, and even come out ahead! Pro Tips For Marketing During A Crisis First: …

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How to Market During A Crisis

Between public health, foreign conflicts, and economic volatility, external crisis and breaking news are now a part of life these days that businesses must engage with. A major external crisis (not directly involving your business) can have a major impact on the markets across industries and, therefore, on consumer habits and your bottom line. This …

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How To Get A Marketing Edge On Larger Competition

If you happen to be a small or mid-sized business, it might be daunting to compete with larger companies. However, our Axel Marketing Experts are here to tell you that there are several great ways your business can eek out an advantage. Here are a few. . . Easy Ways Your Business Can Compete With …

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How to Use Local Advantages to Market to Your Business

Being a small or mid-sized local business can seem like you are the small fish in a pond run by the big firms. However, there are some major home field advantages that you have at your disposal, and these can make a significant difference for your business. To help you maximize them, our marketing specialists …

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Marketing New Year’s Resolutions: Part 2

On our last post, our Marketing and Branding specialists at Axel & Associates laid out some important New Year Resolutions for your business to improve its marketing game. To help you deliver more results with your campaigns, our experts are back with more long-term resolutions! More Resolutions to Boost Your Marketing Year-Long Resolution 1: Update …

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Marketing New Year Resolutions: Part 1

It’s a common tradition to start each new year with ways to personally improve yourself over the next 12 months. So why not do the same for your business? One great benefit about setting New Year’s Resolutions for a business is that you have an entire team to keep each other accountable to them. To …

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Marketing Pro Tips For The Holiday Season

Every year, the holidays bring a flurry of activity. While this is usually a great thing for businesses, it can also be overwhelming. This is especially true when you don’t know the best way to take advantage of this end-of-the-year activity. To help your business ride the wave successfully, the Axel & Associates Marketing experts …

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