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How To Use Storytelling In Marketing

Storytelling is powerful. Throughout history, entire myths have risen from our creative minds to explain and connect to the world around us in engaging ways. We are hardwired to love a good story. That’s why storytelling is a great way to supercharge you marketing! Crafting a story into or around your marketing copy and campaigns …

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Remarketing Tips To Grow Your Returns: Part 2

“Remarketing” is one of the best strategies your business can bring to its tool belt. Fortunately, there are many great options to apply it to, and our Axel marketing experts are back to share more of them with you… 4 Solid Remarketing Pro Tips Pro Tip #1: Remarket in every outlet. Google Ads and your …

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ReMarketing Tips to Grow Your Returns

In our last post, we delved into what “Re-Marketing” is and it’s many benefits. To help you build your brand awareness, brand trust and, most importantly, brand loyalty, our Axel online marketing experts are back with three key pro tips… 3 Effective Remarketing Strategies Pro Tip #1: Focus on your web traffic. Your best remarketing …

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Remarketing 101: What Is It And How Can You Use It?

The nature of marketing has changed dramatically — and exponentially — in the 21st century. To help you keep up, and ahead, of the latest trends, our Axel marketing experts are here to break down the basics for your business… What is “Re-Marketing”? Marketing is the standard practice of promoting goods and services to a …

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How To Boost Your Online Sales: Part 3

One of the many lessons we learned during the COVID-19 pandemic was just how much of our economy could transfer through to the digital world. Since then, virtual competition has never been steeper. To help your business eek out as many competitive edges as possible, our Axel online marketing experts are back with more tips …

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How To Use Psychology to Boost Your Call To Action

When it comes to online marketing ads and landing pages, your Call To Action (CTA) is the most important part. As the focal-point your ad builds up to, it is the main indicator of how successful your ad is. Fortunately, there are ways to use psychology to boost your odds of success and help ensure …

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How To Make A Great Call To Action

Whether its for email marketing or PPC landing pages, having a strong Call To Action (CTA) is crucial to the success of your online marketing campaign. To help you pick the most effective CTA, our digital marketing experts are here to offer this key guidelines… Pro Tips For The Perfect Call-To-Action First: Be very clear, …

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Crisis Marketing Best Practices

Unfortunately, we live in times where global crises are emerging more frequently and impacting various markets. Rather than wishing them away or ignoring them, your Axel Marketing Experts are here with more Pro Tips to help your business navigate these tumultuous occasions, and even come out ahead! Pro Tips For Marketing During A Crisis First: …

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How to Market During A Crisis

Between public health, foreign conflicts, and economic volatility, external crisis and breaking news are now a part of life these days that businesses must engage with. A major external crisis (not directly involving your business) can have a major impact on the markets across industries and, therefore, on consumer habits and your bottom line. This …

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How To Get A Marketing Edge On Larger Competition

If you happen to be a small or mid-sized business, it might be daunting to compete with larger companies. However, our Axel Marketing Experts are here to tell you that there are several great ways your business can eek out an advantage. Here are a few. . . Easy Ways Your Business Can Compete With …

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