Any online marketing campaign looking to put your business ahead of the competition is incomplete without Pay Per Click (PPC) ads.
PPC is an excellent tool and underrated option to maximize your virtual reach by tapping into the exact audiences that you want to have searching for your brand.
To help you make the most of these ads, our Axel PPC experts are back with more nuanced pro tips…
Tips To Boost Your PPC Campaign
Pro Tip #1: Embrace more PPC options.
When most people think about Pay Per Click ads, the first (and often only) platform they think of advertising on Google. While Google is certainly the biggest, it is not the only PPC market. To develop a more encompassing PPC campaign, consider tapping into other markets such as Facebook, Twitter, Yahoo, and Bing. However, each platform has its own rhythms. So, instead of blanketing them all with the same approach, it is worthwhile to do an assessment of which markets are most likely to connect you with your target market, and how to best utilize PPC on that particular platform.
- Bonus tip: To use an even more sophisticated approach, create different landing pages with different Calls To Action (CTAs) for each PPC market. This will help you to best ensure you’re fine-tuning your message as much as possible!
Pro Tip #2: More isn’t always better.
When it comes to PPC, it’s best to be purposeful and selective with your keywords. If you include too many keywords that are not directly relevant to your intended target, you’re increasing the risk of paying for ads that are reaching the wrong audience. Even if they are related, it’s important to think carefully about exactly how closely it fits your campaign target and how people will search those terms.
A good example of the most strategic way to think of keywords is to think of selling products for a sport or activity. You want to select keyword variations directly related to the product, but not on the activity itself. This is because focusing on the activity would be too broad of a topic and would dilute the effectiveness of your PPC ad. In other words, you will be sure to run into people searching the activity who have no interest in buying the product, so focus on the product!
Pro Tip #3: Go negative.
PPC, like most online ads, is based on keywords and catching search trends related to certain industries. With PPC, however, you can also take advantage of “Negative” keywords. Negative keywords are specific searches that you determine you don’t want your ad to be featured in. Taking advantage of negative keywords as well as the standard ones helps you maximize your PPC Ads to ensure they are being used as efficiently as possible and not being waisted on the wrong terms.
Using these nuanced pro tips will help your PPC campaign be has detailed, efficient, and effective as possible. At the end of the day, this is about maintaining your competitive edge. You can be sure that if your business is not taking maximal advantage of PPC, there’s a good chance your competitors are.
Stay tuned for more online marketing tips, tricks, and strategies from the experts at Axel & Associates!
Is your business ready to get to the next level? For in-depth marketing strategies suited to your business, reach us at (866-328-4329) or dave@davidaxel.com to schedule a free consultation and map out the best plan for you and your brand!
