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If there’s one message that we hope you take away from our Email Marketing Basics series, its that there’s much more that goes into an sophisticated and effective email campaign than just hitting “send.” By this step in a thoughtful and results-oriented campaign, you have already set your campaign goals, chosen the type of email […]
The Axel Email Marketing Basics: Content and Tone Read More »
In our last Axel Email Marketing Basics post, we discussed the importance of email marketing and covered the first step in the process to setting up a successful campaign: setting your goals. If you haven’t read it yet, we encourage you to take a minute to do so as it’s a quick read and we’ll
The Axel Email Marketing Basics: Building Your Lists Read More »
There are many tools in our belt as online marketers, branding specialists, and public relations managers. Each tool has its pros and cons, its strengths and weaknesses. They also each become stronger when you master them with earned expertise, and stronger still when you find the best and most effective ways to use them together.
The Axel Email Marketing Basics: Setting Goals Read More »
