The Psychology of Web Design: Part 3

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The Psychology of Web Design: Part 3

In the first installment of this blog series, we laid out some basic psychological foundations that inform how good, effective websites are our together. 

In our second we started sharing some more background details and applying them to concrete specifics you can use on your website.

Now our Web Design experts at Axel & Associates are back with more free Pro Tips and Tricks for your site – and the psychology behind why they work.

3 Web Design Tips

First, as a general rule, make sure to orient all of your images and information from left-to-right. Most people are hardwired to expect this due to the long-established precedent with books and print media. Additionally, people tend to read in a “Z” formation across a webpage, so be sure to  keep this in mind when arranging the visual content of your page so that it flows properly. 

  • Bonus tip: People tend to spend more time at the top of a webpage, so make sure your most important points and images are at the top. Use the bottom of the page to flesh out more details and expand on what is said in the top. On other words, the bottom of the page is ideal for details and reinforcing what you are saying in the top. 

Second: remember that visitors almost always spend most of their time in the homepage of a website. If your homepage leaves a negative impression, they will rarely go further than that. Make sure it is visually appealing, clear in its message, and easy to navigate. It will not only be their first introduction to your company and brand, but also a repeated point of reference that they’ll return to each time they search you online and throughout their user journey on your site. Your core themes and branding imagery should be present here as the foundation for the rest of your website. 

Third: Analyze and capitalize on the most used parts of your website. This will require looking over your website’s data (and making sure you’re collecting the right data to inform your web design choices). The most-visited parts of your website should be given priority and placed more prominently so they are easily found by visitors. You can also use this data to draw conclusions not only about what your business can best respond to, but also how you can improve the rest of your site to be stronger and more effective. 

Integrating these individual tips will help you build a broader strategy for crafting stronger, more effective websites. Stay tuned for more Web Design Pro Tips and Tricks from the Axel & Associates team!

Need immediate assistance in bringing your website to the next level and increase your online revenue? Reach us at 866-DAVIDAXEL (866-328-4329) or dave@davidaxel.com