There’s a lot of advice swirling around out there on what to do and what not to do about marketing your business during COVID-19.
That’s why our team of seasoned experts and specialists at Axel & Associates have boiled it down to the basics so that you and your business can easily follow a roadmap to surviving and thriving during these uncertain times.
Here are three more Covid Marketing Tips you can take to increase your online revenue!
First: Expedite marketing decisions. Campaigns that used to take weeks to plan are now being assembled in days to respond to the immediate trends. This also helps drive fresh results that will inform your next marketing blitz(es) that come after it. This fresh data is crucial for marketers as it tells us in real-time how consumers are responding in this climate. So it’s important to be agile, flexible, and respond quickly to changes during this time.
Second: Influencers are even more influential. Because of the dual trends of 1) the increasing importance of consumer brand trust as well as 2) the sustained surge in purchases through social media and other online formats, influencers are have more impact on purchasing decisions than ever before. Consumers are much more selective these days over where they chose to spend their money, and that is tied to brand trust. So. basically, if an audience trusts an influencer, they’ll also trust their endorsements. That’s why this is an excellent time to forge relationships with key influencers in your industry and send samples of your company’s products or service. Bonus tip: it would be particularly strategic to seek out influencers on platforms like Facebook and Instagram which are both tied to robust product and service markets, but also do some analysis on what social media platforms are most relevant to your industry as that will be the bigger factor.
Third: Invest in top-notch analytics. It’s essential to know exactly where your buyers are coming from so that you can know how to double-down on that market and demographic. When you have analytics systems in place on your website and purchases, it opens so many doors that can substantially increase your business’s profits. One example of a great application of quality analytics is personalized ad offers, which are much more effective in translating into hard sales than blanket ads are. Analytics can also help personalize not only ads but also shopping recommendations once they’re on your eStore if your business sells products.
Stay tuned for more free Marketing and Communications Pro Tips and Tricks from the Axel and Associates team to help your company successfully navigate the Covid era.
To learn more about how to set up quality analytics for your business or for a consultation on the best ways to improve your business’s online revenue during Covid, feel free to reach us us directly at 866-DAVIDAXEL (866-328-4329) or dave@davidaxel.com
