A well-executed Email Marketing campaign is about more than just hitting send. They establish a relationship with your future customers.
Regular Email blasts are a great way to encourage customer retention by keeping them informed of sales and relevant updates.
3 Tips to Increase Your Email Open Rates
Most top-notch marketing comes down to striking a balance between the creative-artistic elements and the pragmatic bottom-line aspects. Email marketing is no different, though this balance can be even more underscored than with other kinds of digital marketing. Here are three ways to strike that balance so your business can stand out and up its Email Marketing game. . .
First: make sure they open the email — and understand the point. For an email to truly deliver, the reader first needs to open the email and then respond to its Call To Action (CTA). To achieve both these steps, the email subject line needs to enticing enough to hook the recipient in. Then the content needs to be compelling enough to bring them to click on the CTA. This requires clear language and not spilling more virtual ink than you need to and showing how the purpose of your CTA relates to them.
Second: Inject personality into your emails. People can tell when they’re reading a 95% template-driven email. Depending on your purposes and goals, here at Axel & Associates we find that cookie-cutter emails have limited effectiveness. In general, your marketing is better served with a more personal touch that lends it some distinctness. This is especially true in an age where society craves authenticity. So don’t be afraid of tastefully infusing some personality into your email campaign, especially in the Call To Action. Bonus tip: Humor can particularly effective in bringing a point home. When executed properly it grabs your attention, can make a case in a relatable way, and makes your argument more memorable overall.
Third: continue to break the mold in the details of your email. This reinforces the whole idea of not overly-relying on cookie-cutter email templates. For example: avoid and reframe commonly used language in email campaigns, especially in your CTA. Instead of saying something like “Sign up,” try using something like “Access…” or “Send a free…” This subtle shift makes it much more clear as to what they stand to gain by taking direct action. It also steers clear of overused language that they’re conditioned to ignore — or reject. Also, be sure to make the benefits of the action clear in what you’re saying and in how you set up the context.
Need expert assistance on your email marketing campaign from our digital marketing specialists? Reach us at 866-DAVIDAXEL (866-328-4329) or dave@davidaxel.com
