One immediate effect of COVID-19 has been an enduring spike in internet usage. That includes increasing using online resources to replace in-person exchanges, as we’ve seen through eCommerce platforms.
Against that backdrop, it’s essential to keep your online audience engaged to generate interest in your business and improve online revenue.
Here are three pro tips from the digital marketing experts at Axel & Associates to improve your customer and audience engagement online during Covid. . .
First, offer discounts and specials. It’s an old and even somewhat predictable method, but there’s a good reason for that: it works. We encourage you to get creative here when using the tried-and-tested way to engage audiences and generate sales. One example that has become increasingly popular during Covid is offering reduced or even free shipping. The goal is to A) attract more attention through a sale and then B) reduce as many boundaries to their taking the offer. In terms of specific sales, leave no rock unturned: look into bulk/volume discounts, bundles, BOGO – and switch it up to sustain interest!
Second: reward loyalty. Another innovative option is to create a new customer reward program. This will require sitting with your sales and marketing team or bringing in specialists to determine what direction will best help your business and drive results. Some ideas for how to structure your rewards program can include rewarding new purchases, repeat purchases, or general customer loyalty over time. These are each structured to encourage short-term, mid-term, and long-term sales, respectively.
Third: create offers and messaging tied to Covid causes. Look into offering sales where a certain portion of proceeds in a sale will go to a Covid-related cause. Human interest has substantially increased its worth in the general public since the outbreak of Covid in a big way. And for good reason: it resonates like never before. Therefore, this is a great way to generate interest in your business while also making a difference in the process. If executed correctly, donating even a small portion of sales can be more more effective in driving up overall sales than reducing your prices in a flash sale (although there’s a lot of variables involved here, so it’s best to consult a specialist beforehand).
Need help executing any of these steps, or have questions on the best way to apply them for your business? Reach us at DAVIDAXEL (866-328-4329) or dave@davidaxel.com
