With the gradual rollout of COVID-19 vaccines, we are able to finally see the light at the end of the tunnel.
However, we are also seeing that the tunnel is much longer than expected and with uneven terrain.
Here are more expert Covid Marketing Tips and Strategies from Axel & Associates to help your business successfully navigate the reminder of the Coronavirus pandemic. . .
Expert COVID Marketing Tips and Tricks
Connect to e-platforms related to your business. This is an easy way to increase your visibility, brand authority, and to network in a way that is in line with current online trends. You can also use these platforms as a way to gauge how others in your field are responding to the pandemic, what they have found works and what doesn’t.
Explain how your product or service fits in with the “Covid lifestyle.” This message should be hit repeatedly in your original content and your marketing. Here are some examples to get you started on how to frame your brand’s relevance: How do your services integrate into the home? How do you save customers money? Do you in any way keep them safer? Can your services be done without in-person interaction (in other words, in a contact-free way)? Does your business offer entertainment or a needed distraction? Do you offer another way to connect people remotely, or a something new to do for those who may be living with each other? These are the ways to start thinking about how your brand fits into a crucial niche of interests that will engage with consumers in a deeper way during Covid.
Use real-time data. Real-time data is always recommended for more effective marketing, but before Covid you could get away with using general trends to inform your campaign. These days, real-time insights have never been more important to inform all your marketing as trends have become highly fluid and are almost entirely virtual (and measurable). Bonus tip: you can use this data to then personalize your marketing and user experience wherever possible in response to this data. Also consider customized offers and pricing options as well. All personalization and customizing options give your business an advantage during Covid as consumers become increasingly selective with where and how they spend.
Need help making sure your business is upgraded and adapted to thrive in the Covid age? Reach us at 866-DAVIDAXEL (866-328-4329) or dave@davidaxel.com to set up a consultation to map out the best way forward for you and your brand.
