All of us are battered with a stream of emails from the moment we start our day. For most of us, it continues into the evening.
This constant stream of emails makes it difficult for recipients to prioritize your business’s emails, which is especially important for newsletters.
To help your business newsletters stand out from the pack, the Axel content marketing experts are back with more reliable Pro Tips for your blog…
Pro Tips To Grow Your Business Newsletter
Tip #1: Keep your content punchy.
Just as with blogs, the most important commodity of a newsletter is its content. The more compelling and interesting the content is, the better chance your newsletter has of being successful. Content teams need to be extremely selective about the content they allow into their business newsletter. Each point should make a case for itself as being worth the reader’s time. When reviewing each newsletter before sending it out, ask yourself if it manages to grab and hold your attention. Feel free to also ask the opinions of your colleagues and see if they have fresh perspectives on what can strengthen the content you are including.
In all, be sure to keep your content selective, punchy, and purposeful. Each of your newsletters should bring significant value to the recipient by making them feel informed enough to look forward to reading your future newsletters.
Tip #2: Engage the viewer visually.
While the content of your newsletter will be the core of the experience, having a long stream of text will not stand much of a chance in holding the reader’s attention. To better balance your newsletter and make it more engaging, we recommend having images and other visual media like videos and chart graphics throughout. Be sure, however, that your visual media is relevant to the point is associated with and to the core theme of newsletter overall. Generic images are an easy way to disengage the reader, so relevance and impact are key.
This doesn’t mean your newsletter should be a circus spectacle. These days we have all become adept at making quick assessments of how much a message or email is worth our time. We can immediately sense the quality and importance of an email we receive, and overloading with visual stimulation comes off as desperate for attention and, therefore, tacky.
Remember: the most important aspect of any newsletter should be the content, first and foremost. The visuals should serve to highlight the content and support it, not distract from it.
Tip #3: Set your Subscribe Page for success.
As you set about improving the quality of your newsletter, don’t stop with the newsletter itself. Your newsletter’s best friend is your Subscribe Page, which should keep a steady stream of new subscribers growing your list. However, if that is the only goal, you page may be framed in a short-sighted way that ultimately sets you up for failure. If new subscribers do not have appropriate goals, they might end up unsubscribing or worse: listing your business as spam abs blocking all future content from reaching them.
To avoid this, make sure you lay out specific details on your Subscribe Page, such as benefits and expectations. This includes: what your newsletters will cover, how long they will be, and how often they will be sent. A common benefit of newsletters is that they easily and efficiently allow the reader to get up-to-date with an specific industry without having to go to multiple websites. Another benefit is occasional exclusive offers for your business and partners. A great way to illustrate these points in a clear and direct way on your Subscribe Page is by including a sample preview of a past newsletter that you can highlight!
Stay tuned for more pro tips, tricks, and strategies from the content experts at Axel and Associates!
For personalized marketing advice and strategies suited to your business, reach us at (866-328-4329) or dave@davidaxel.com to schedule a free consultation and map out the best plan for you and your brand!
