Email marketing is one of the best-performing marketing tools out there.
But that doesn’t guarantee success unless you execute it properly.
Here are more solid Hacks and Guidelines from our Email Marketing specialists at Axel & Associates to help you launch a successful email marketing campaign. . .
How To Launch A Successful Email Campaign
First: Keep it engaging but don’t go overboard. A good example is to not use multiple exclamation points or all caps right at the start. This looks like classic bad advertising and will be dismissed as spam by the reader (if not by the spam filters). If you use them, it should be in a restrained and selective way to draw attention to very specific points. In general, we recommend using other visual and in-text emphasis like tasteful, punchy and impactful wording intermixed with visual media.
- Bonus tip: Sensory language and comparisons are a good way to engage people with content. You can occasionally use bold, underlining, or italics to make certain key points stand out as the reader scans through.
Second: Use color in your emails. We use an understanding of psychology to inform the color choices in our campaigns because different colors speak to different emotions and associations that are useful to keep in mind when crafting an email blast.
- Bonus tip: We also recommend thinking about your color choices in the images you choose to use. Make sure your images and multimedia not only fit with your intended message, but also enhance it — and, most importantly, that they don’t clash with it.
Third: Use bullet points (and appropriate multimedia). This helps keep your content scannable, visually engaging, and also clearly emphasizes important information for the reader to take away from the email.
These Tips, Tricks, and Strategies will each help you and your team set habits that will improve the effectiveness and results of your email campaigns. Stay tuned for more free Email Marketing Hacks from our experts at Axel and Associates!
Need a personal consultation to craft an individual plan for your business to increase its revenue? Reach us at: 866-DAVIDAXEL (866-328-4329) or dave@davidaxel.com
