After learning the basics of crafting a decent Call To Action (CTA) for your marketing campaign, now you’re ready to refine your approach.
Here are some Pro Tips from our Axel digital marketing specialists to take your CTA to the next level and improve conversions for your online ads and landing pages. . .
Tips to Improve Your CTAs
Tip #1: Be clearer with your message. Even if you feel your message is already clear, it’s worth taking another look and seeing how it can improve. At the end of the day, no matter how well you sell your CTA, if the audience is mislead they will simply bounce off your page and leave (most likely for good).
Make sure your are not only targeting the right audience, but clearly communicating what you want from them — and how it will benefit them. When audiences understand what you are offering and why it benefits them, conversions will actually be higher than pushing a vague or misleading CTA early in the ad or landing page.
Tip #2: Make sure it stands out. A good reference point to start with is looking at other ads, especially those by your competition.
- Bonus tip: An easy way to have the main CTA button stand out is by making sure there’s nothing else around it. Surrounding the button in negative (white) space helps draw attention and avoid distractions or confusion as to what their next action should be!
Tip #3: Add context. Including expert quotes, testimonials, and including numbers in some form are all reliable ways to add context to your CTA and improve its effectiveness.
Tip #4: Personalize. There are many sophisticated options these days to personalize digital marketing features, and applying them to your Call To Action will boost it’s impact. Some good examples are include the viewer’s name, and using location-specific language when targeting a city or region.
These tips will help you boost your marketing Call To Action in both creative and practical ways. Stay tuned for more Axel Marketing Tips to enhance your CTAs with the help of psychology-backed principles!
Is your business ready to get to the next level? For in-depth marketing strategies specially-suited to your business, reach us at (866-328-4329) or dave@davidaxel.com to schedule a free consultation and map out the best plan for you and your brand!
