As one of the most common and effective forms of online marketing, email marketing can seem like a simple cookie-cutter process.
That just means it’s easier to make small mistakes that weaken the effectiveness of your email blast.
To help you and your business better your results, our email marketing experts at Axel & Associates are back with more easy Pro Tips to improve your email blast campaigns.
Three more Pro Tips to check before Sending out a Marketing Email . . .
Pro Tip One: Scan Your General Formatting.
Sometimes we may put our emails together using different programs and copy-and-paste them together before sending. This can cause minor formatting issues that become major formatting issues when the email goes out.
We recommend always checking for the basics in your formatting. Some examples: scan for the left/right orientation and text alignment, the visual length of the sentences, bullet point formatting, and image captions to make sure everything is good to go.
Pro Tip Two: (Double)Check Your Images.
Images are often the last thing added before an email is sent out. Sometimes issues with images only appear when the email is sent rather than when it’s sitting as a draft. Some common image issues can include image distortion, incorrect sizing, and parts of it cutting out or affecting the text around it. It’s also important to look for how multiple images affect each other if they’re aligned or in a grid, gallery, or slide show in case a single image causes problems for the rest.
Sending out a test email will help you check for these issues before it’s gets sent out to your recipients.
Pro Tip Three: Check The Color
Color is an important part of any email, and it’s often overlooked. Color can come into play with your choice of email background colors, text color, and in cases where images are used as the backdrop for text.
All of this can impact the readability of the email, which is the single most important part of an email.
Using background colors is fine, but they should not be distracting. Also consider that if the recipient’s email doesn’t extract the correct color because of issues on their end, it can greatly impact the effectiveness of the message. And when it comes to text, make sure you never use white as a text color for that same reason: if a background re-defaults to white, your text can’t be read!
You can play it safe but also grab the reader’s attention in smarter ways by taking these factors into account.
Stay tuned for more email marketing Pro-Tips from the Axel and Associates email experts!
Need immediate assistance to take your business to the next level? Reach us at 866-DAVIDAXEL (866-328-4329) or dave@davidaxel.com to schedule a free consultation and map out the best way forward for you and your brand.
