If you’re running your own email marketing campaign, it can sometimes feel like a blind hit-or-miss operation.
That’s why our marketing specialists at Axel & Associates are back with more free Email Marketing Pro Tips to take the guesswork out for you.
Here are three more ways to improve your email marketing campaigns . . .
3 Expert Email Marketing Tips
Pro Tip #1: Create solid customer profiles. This is helpful for all marketing efforts, but especially so with emails. This is because a huge chunk of the effectiveness of an email marketing campaign relies on the quality of your email list. Creating a clear customer profile will help you know exactly who you should be targeting and how to then build a top-notch email list with higher engagement rates.
To do this, consider what your ideal customer is looking for and what they are looking to take care of. In other words, don’t only look at their ideal wants, but also their basic needs and problems. Then consider their personalities and demographics (age, gender, culture, geography, and so on) to add more dimension to your customer profile.
Pro Tip #2: Offer relevant, catered and quality incentives. One of the best ways to build a quality email list is through organic signups through your website. Another effective option, of course, is with online ads to build up an email list targeted to exactly the right audience you’re looking for. Regardless of the approach you use, offering an incentive that acts as a strong draw will help tremendously in getting those signups.
Incentives should not be offered carelessly, which will deliver lackluster results. Instead, fall back on your customers profiles that you’ve developed and consider what they would most respond to. Would it be an introductory discount to your products or services? An informative newsletter? A free basic guide to your industry? An in-depth free eBook?
Pro Tip #3: Fit your tone to your audience. It’s important consider the tone you are using in your email when you are targeting to specific segments and demographics. Your tone should be in keeping with their expectations of your industry in order to build your brand legitimacy and trust in their eyes. Remember to speak to their needs and concerns (as mapped out in your customer profile) and show how your business meets them and is uniquely positioned as their best option. Keep your tone as relevant to them as possible and offer value wherever you can.
Stay tuned for more tips, tricks and details to improve the effectiveness of your email marketing, including the sweet spots for length on both your email subjects and email body for content, and other solid ways to improve your results.
Need a consultation to assess your business’s current standing and how to grow? Reach us at 866-DAVIDAXEL (866-328-4329) or dave@davidaxel.com
