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Simply put, Public Relations is the complex set of relationships that shape your business’s public image, especially with the media. In Part 1 of our PR Basics and Pro Tips, we explained that having a solid, established PR strategy isn’t only for major corporations. To build off those first tips and help your business maximize […]
Public Relations 101: PR Basics and Pro Tips (Part 2) Read More »
Public Relations may seem like something only for large businesses, but PR is essentially about communication, and about crafting your message and image. It is about your business’s public image, especially how it is seen and talked about. This is closely linked to branding. While many small and mid-sized businesses may not see a point
Public Relations 101: PR Basics and Pro Tips (Part 1) Read More »
Unfortunately, we live in times where global crises are emerging more frequently and impacting various markets. Rather than wishing them away or ignoring them, your Axel Marketing Experts are here with more Pro Tips to help your business navigate these tumultuous occasions, and even come out ahead! Pro Tips For Marketing During A Crisis First:
Crisis Marketing Best Practices Read More »
Between public health, foreign conflicts, and economic volatility, external crisis and breaking news are now a part of life these days that businesses must engage with. A major external crisis (not directly involving your business) can have a major impact on the markets across industries and, therefore, on consumer habits and your bottom line. This
How to Market During A Crisis Read More »
Consumer “Churn” is the rate that customers stop using your company’s product or service. Having some amount of Churn Rate is unavoidable, but that doesn’t mean there’s nothing you can do about it! The idea, of course, is to both keep your Churn Rate as low as possible while also bringing in fresh customers and
How To Keep Customer Retention and Engagement Up Read More »
“Public Relations” can seem like a lofty concept, but PR isn’t only for multinational corporations with budgets for a full PR department. The last 20+ years have been absolutely transformative to the Public Relations industry, growing beyond the spectrum of press releases and press conferences. Here’s a breakdown on understanding PR in the 21st Century
21st Century Public Relations Read More »
It’s never been more important to know what you’re doing when marketing your business and to maximize your existing assets. With that in mind, here are three more expert tips rooted in Public Relations on how to market your business during COVID-19 from our Axel & Associates team of marketing specialists. 3 Public Relations Strategies
How to Market Your Business During COVID-19: Setting the Tone Read More »
Looking back to everything we have learned since COVID-19 arrived on the scene, several strong patterns have now become clear. One of the biggest is the growing importance of the Customer Experience. While for decades we’ve heard lines like “the customer is always right,” the truth is that you only needed to go to your
How to Market Your Business During COVID-19: The Consumer Experience Revolution Read More »
