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How To Use Storytelling In Marketing

Storytelling is powerful. Throughout history, entire myths have risen from our creative minds to explain and connect to the world around us in engaging ways. We are hardwired to love a good story. That’s why storytelling is a great way to supercharge you marketing! Crafting a story into or around your marketing copy and campaigns …

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Remarketing Tips To Grow Your Returns: Part 2

“Remarketing” is one of the best strategies your business can bring to its tool belt. Fortunately, there are many great options to apply it to, and our Axel marketing experts are back to share more of them with you… 4 Solid Remarketing Pro Tips Pro Tip #1: Remarket in every outlet. Google Ads and your …

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ReMarketing Tips to Grow Your Returns

In our last post, we delved into what “Re-Marketing” is and it’s many benefits. To help you build your brand awareness, brand trust and, most importantly, brand loyalty, our Axel online marketing experts are back with three key pro tips… 3 Effective Remarketing Strategies Pro Tip #1: Focus on your web traffic. Your best remarketing …

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How To Boost Your Online Sales: Part 3

One of the many lessons we learned during the COVID-19 pandemic was just how much of our economy could transfer through to the digital world. Since then, virtual competition has never been steeper. To help your business eek out as many competitive edges as possible, our Axel online marketing experts are back with more tips …

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How To Boost Your Online Sales: Part 2

E-commerce is an ever-growing part of the 21st century economy, and that trend is not reversing. To help your business grow its revenue and land more e-sales, the Axel & Associates digital marketing experts are back with more tips and tricks… Pro Tips To Increase Online Sales Pro Tip #1: Have A Remarketing Strategy. Instead …

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Public Relations 101: PR Basics and Pro Tips (Part 2)

Simply put, Public Relations is the complex set of relationships that shape your business’s public image, especially with the media. In Part 1 of our PR Basics and Pro Tips, we explained that having a solid, established PR strategy isn’t only for major corporations. To build off those first tips and help your business maximize …

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Public Relations 101: PR Basics and Pro Tips (Part 1)

Public Relations may seem like something only for large businesses, but PR is essentially about communication, and about crafting your message and image. It is about your business’s public image, especially how it is seen and talked about. This is closely linked to branding. While many small and mid-sized businesses may not see a point …

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How To Make A Great Call To Action

Whether its for email marketing or PPC landing pages, having a strong Call To Action (CTA) is crucial to the success of your online marketing campaign. To help you pick the most effective CTA, our digital marketing experts are here to offer this key guidelines… Pro Tips For The Perfect Call-To-Action First: Be very clear, …

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Crisis Marketing Best Practices

Unfortunately, we live in times where global crises are emerging more frequently and impacting various markets. Rather than wishing them away or ignoring them, your Axel Marketing Experts are here with more Pro Tips to help your business navigate these tumultuous occasions, and even come out ahead! Pro Tips For Marketing During A Crisis First: …

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How to Market During A Crisis

Between public health, foreign conflicts, and economic volatility, external crisis and breaking news are now a part of life these days that businesses must engage with. A major external crisis (not directly involving your business) can have a major impact on the markets across industries and, therefore, on consumer habits and your bottom line. This …

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