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How To Boost Your Online Sales: Part 3

One of the many lessons we learned during the COVID-19 pandemic was just how much of our economy could transfer through to the digital world. Since then, virtual competition has never been steeper. To help your business eek out as many competitive edges as possible, our Axel online marketing experts are back with more tips …

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How To Boost Your Online Sales: Part 2

E-commerce is an ever-growing part of the 21st century economy, and that trend is not reversing. To help your business grow its revenue and land more e-sales, the Axel & Associates digital marketing experts are back with more tips and tricks… Pro Tips To Increase Online Sales Pro Tip #1: Have A Remarketing Strategy. Instead …

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Public Relations 101: PR Basics and Pro Tips (Part 2)

Simply put, Public Relations is the complex set of relationships that shape your business’s public image, especially with the media. In Part 1 of our PR Basics and Pro Tips, we explained that having a solid, established PR strategy isn’t only for major corporations. To build off those first tips and help your business maximize …

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Public Relations 101: PR Basics and Pro Tips (Part 1)

Public Relations may seem like something only for large businesses, but PR is essentially about communication, and about crafting your message and image. It is about your business’s public image, especially how it is seen and talked about. This is closely linked to branding. While many small and mid-sized businesses may not see a point …

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How To Make A Great Call To Action

Whether its for email marketing or PPC landing pages, having a strong Call To Action (CTA) is crucial to the success of your online marketing campaign. To help you pick the most effective CTA, our digital marketing experts are here to offer this key guidelines… Pro Tips For The Perfect Call-To-Action First: Be very clear, …

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Crisis Marketing Best Practices

Unfortunately, we live in times where global crises are emerging more frequently and impacting various markets. Rather than wishing them away or ignoring them, your Axel Marketing Experts are here with more Pro Tips to help your business navigate these tumultuous occasions, and even come out ahead! Pro Tips For Marketing During A Crisis First: …

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How to Market During A Crisis

Between public health, foreign conflicts, and economic volatility, external crisis and breaking news are now a part of life these days that businesses must engage with. A major external crisis (not directly involving your business) can have a major impact on the markets across industries and, therefore, on consumer habits and your bottom line. This …

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How To Get A Marketing Edge On Larger Competition

If you happen to be a small or mid-sized business, it might be daunting to compete with larger companies. However, our Axel Marketing Experts are here to tell you that there are several great ways your business can eek out an advantage. Here are a few. . . Easy Ways Your Business Can Compete With …

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How to Use Local Advantages to Market to Your Business

Being a small or mid-sized local business can seem like you are the small fish in a pond run by the big firms. However, there are some major home field advantages that you have at your disposal, and these can make a significant difference for your business. To help you maximize them, our marketing specialists …

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Marketing New Year’s Resolutions: Part 2

On our last post, our Marketing and Branding specialists at Axel & Associates laid out some important New Year Resolutions for your business to improve its marketing game. To help you deliver more results with your campaigns, our experts are back with more long-term resolutions! More Resolutions to Boost Your Marketing Year-Long Resolution 1: Update …

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