The biggest corporations and marketing firms invest in using top-notch, tried-and-tested psychology principles to ensure their ad campaigns and messaging are as effective as possible.
But they don’t have a monopoly on psychology-based marketing.
That’s why the experts at Axel & Associates are back with more Marketing Psychology Hacks to help your business stand out from the pack and improve your results.
3 Solid Psychology Hacks For Better Marketing
Psychology Hack #1: Single out a key fact
Remember, people are busy and tend to have short attention spans. They will not consider most ads to be a high priority for them. That’s why it’s a good idea to focus on a single important fact related to your services and use that to draw in attention. If that fact is impressive enough, it will be more effective than using several facts to show how great your services are.
Statistics are a good example of an effective fact to use in marketing because they boil everything down to a single figure, and that figure can tell a larger story. When thinking of the best statistic to use, first consider what fields your business is related to. For example, if your business is in the sustainability field, it would be a good idea to use a statistic that shows how much waste has been removed or energy saved by your products/services over the course of a length of time. Likewise, any statistic that shows how much money is saved can be very effective.
Once you have your key fact, prominently highlight it on an image or graphic for your ad or email in large text and then tie it into your services in (brief) smaller text. Of course, the body of your written content beyond the image will also be important in reinforcing the value of your services in relation to that key fact.
Psychology Hack #2: Reverse Psychology
A decent amount of the marketing content out there uses language that can be called “salesy.” It’s loud, pushes too hard, and often shows no nuance. By now, audiences expect this and instinctively tune it out, just like how we all ignore calls from telemarketers. A great way to stand out from the pack is to use reverse psychology.
You can use reverse psychology in several interesting ways that drive better results for your business. A great way to do this is to actually say that the reader doesn’t have to take the action you’re asking them to take. For example, if you are trying to get someone to sign up for a company newsletter, you could try saying something like “While we know you don’t have to, we hope you decide to take advantage of the benefits of joining our newsletter.”
Because it’s the opposite tone of what is expected and inherently carries a more human tone, this approach instantly stands out and increases follow-through on your Call To Action (CTA).
Psychology Hack #3: List your points strategically
Like we said earlier, it’s important to keep people’s attention span in mind when you craft your marketing content. In general, using lists and bullet points are great because they are quick and easy to read. We also know that when it comes to lists, especially longer ones, the most memorable points for most people are the first and last points.
- Bonus tip: Also remember that the shorter and punchier, the better. That’s why we recommend sticking to five points or less, but three is even more memorable!
Stay tuned for more Marketing Hacks & Pro Tips from the specialists at Axel and Associates!
For personalized marketing advice and strategies suited to your business, reach us at (866-328-4329) or dave@davidaxel.com to schedule a free consultation and map out the best plan for you and your brand!
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