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How To Use Storytelling In Marketing

Storytelling is powerful. Throughout history, entire myths have risen from our creative minds to explain and connect to the world around us in engaging ways. We are hardwired to love a good story. That’s why storytelling is a great way to supercharge you marketing! Crafting a story into or around your marketing copy and campaigns […]

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How To Use Psychology Hacks To Supercharge Your Marketing

The biggest corporations and marketing firms invest in using top-notch, tried-and-tested psychology principles to ensure their ad campaigns and messaging are as effective as possible. But they don’t have a monopoly on psychology-based marketing. That’s why the experts at Axel & Associates are back with more Marketing Psychology Hacks to help your business stand out

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How to Market Your Business During COVID-19: A Winning Psychology (Part 1)

Let’s talk psychology. In a time when marketing conventions are being questioned, reevaluated, and in flux, our team recommends looking beyond day-to-day circumstances in order to understand what’s going on beneath the surface. We can all use basic psychology to not only market better, but also to [re]frame our own mindsets and better position our businesses

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Three Tips For Creating Content That Will Increase Relevant Traffic To Your Website

The Axel SEO Tips #3: How To Drive Relevant Traffic With High-Quality Content

The purpose of using and investing in sophisticated Search Engine Optimization (SEO) systems, methods, and resources is to bring more (relevant) eyes to your website. If you are not seeing the results you want or are looking to improve your SEO performance even more, we strongly advise our clients to begin creating original content for

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