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storytelling narrative

How To Use Storytelling In Marketing

Storytelling is powerful. Throughout history, entire myths have risen from our creative minds to explain and connect to the world around us in engaging ways. We are hardwired to love a good story. That’s why storytelling is a great way to supercharge you marketing! Crafting a story into or around your marketing copy and campaigns […]

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How Story Narratives Boost Brand Loyalty

How you communicate can make-or-break your success in business, regardless of how good you are at what you do. Instead of cranking out cookie-cutter marketing copy, consider including a larger, more compelling narrative that sweeps your target audience into taking a chance on your business. That’s why the Axel & Associates Branding and Communications experts

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