Blogs can be an easy and immensely helpful asset to your business. They can be especially helpful with improving your website’s SEO rankings and strengthening your brand authority on several issues related to your industry.
Starting a blog is easy, but ensuring it is successful enough to create these results is another story.
To help your business make and manage a successful blog, our creative content experts previously shared some ideas for specific blog posts as well as ways to develop your own content ideas.
Here Are 3 More Ideas To Develop Consistently Successful Blog Content
First: Change your format
It’s important to keep your blog from feeling and looking stale. One way to do this is by changing your format every now and again. This can be through using lists, graphics, guest posts, or any other method that switches things up from most of your other blog posts. You can also occasionally freshen things up by straying slightly off-topic every once in a while, maybe for one post a month. We don’t recommend doing this too often, but if done correctly it can give character and personality to your brand and reach new readers that would not have seen your regular posts!
Second: Be consistent with your output
Your blog content will drive your blog’s success. To ensure success, be sure to set a schedule for yourself and stick to it. Decide how many posts a week you can reasonably commit to, and then be sure to meet those goals every week. Then, at the end of each month compare the performance of your posts with previous months and make strategic choices based on changes in hits and activity. You may decide to increase your number of posts or change when in the week you make your posts. In general, remember that the more posts you make, the more overall activity and visibility your blog will generate.
Third: Keep your format approachable
If you are running a business-oriented blog that discusses topics related to your industry, it’s important to show that you have good grasp on the issues. However, it’s also important to make your posts as readable and engaging as possible. To do that, be sure to keep the text easy to read as possible and use fonts that are not too busy or small or in unusual colors.
In addition to the style of the text itself, be sure to also keep the tone easy to understand. You want to be sure that sound like someone that the reader would feel comfortable reaching out to and asking for advice. The best way to do this is using a consistently conversational tone that is relatable to the reader.
Stay tuned for more Pro Tips on having a successful business blog from Axel and Associates!
For personalized marketing advice and strategies suited to your business, reach us at (866-328-4329) or dave@davidaxel.com to schedule a free consultation and map out the best plan for you and your brand!
