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COVID-19 has likely changed the way most business is done for at least this first half of the decade, if not longer, with a sustained shift into online operations. That’s why the lessons, adjustments, and strategic investments we make during this time will continue to serve us for the long haul. To help that process […]
Marketing Effectively During COVID Read More »
A big part of the success of a brand is tied to the often abstract and intangible aspects. This means not only the name and graphics/visuals (like logos), but also your tone. Here is a shortlist of Pro Tips and Tricks from our branding experts at Axel & Associates to improve your brand’s tone and
Branding Pro-Tips: Setting The Right Tone Read More »
There are now more options for consumers online than ever before. It is essential that your business not merely go about adapting to online operations, but also consider the look, feel, and tone of the company and how it compares with your competitors. In other words, this is the time to reevaluate your online branding
Pro Tips for Online Branding Read More »
One of the most important marketing decisions your company can make during Covid is to invest in building your brand. This will continue to payoff long after the pandemic subsides and adds dimension to your business, making it memorable to consumers in the long run. Here are three tips from our marketing specialists at Axel
How to Brand Your Business During COVID-19: Read More »
