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Being a small or mid-sized local business can seem like you are the small fish in a pond run by the big firms. However, there are some major home field advantages that you have at your disposal, and these can make a significant difference for your business. To help you maximize them, our marketing specialists […]
How to Use Local Advantages to Market to Your Business Read More »
On our last post, our Marketing and Branding specialists at Axel & Associates laid out some important New Year Resolutions for your business to improve its marketing game. To help you deliver more results with your campaigns, our experts are back with more long-term resolutions! More Resolutions to Boost Your Marketing Year-Long Resolution 1: Update
Marketing New Year’s Resolutions: Part 2 Read More »
It’s a common tradition to start each new year with ways to personally improve yourself over the next 12 months. So why not do the same for your business? One great benefit about setting New Year’s Resolutions for a business is that you have an entire team to keep each other accountable to them. To
Marketing New Year Resolutions: Part 1 Read More »
Every year, the holidays bring a flurry of activity. While this is usually a great thing for businesses, it can also be overwhelming. This is especially true when you don’t know the best way to take advantage of this end-of-the-year activity. To help your business ride the wave successfully, the Axel & Associates Marketing experts
Marketing Pro Tips For The Holiday Season Read More »
The holidays are always a hectic time. This is true for both consumers on the market for their end-of-the-year shopping, and business marketing to them. To help your business stand out, the Axel & Associates Marketing experts are here to give your some reliable pro tips to help you through the yearly holiday rush! 3
How to Market During the Holidays Read More »
How you communicate can make-or-break your success in business, regardless of how good you are at what you do. Instead of cranking out cookie-cutter marketing copy, consider including a larger, more compelling narrative that sweeps your target audience into taking a chance on your business. That’s why the Axel & Associates Branding and Communications experts
How Story Narratives Boost Brand Loyalty Read More »
All of us are battered with a stream of emails from the moment we start our day. For most of us, it continues into the evening. This constant stream of emails makes it difficult for recipients to prioritize your business’s emails, which is especially important for newsletters. To help your business newsletters stand out from
Tips For A Successful Newsletter Read More »
Newsletters are essentially soft email marketing. However, instead of merely sharing services and offers, they are designed to add value to your reader by keeping them informed on important updates relevant to them. If your newsletter does not contribute content of value or communicate quality, it will likely have a shrinking audience and eventually become
Easy Ways To Boost Your Newsletter Read More »
Newsletters are an excellent way for a business to regularly engage with its audience. They keep people informed of important updates in your business and in your industry and also share important content like new blog posts and offers. After sharing some important things to avoid, the Axel content and email marketing experts are back
How To Make A Great Newsletter Read More »
Like blogs, newsletters keep your audience engaged, improve your website SEO with backlinks, and strengthen your brand authority. However, these benefits are often canceled out by poor execution. After sharing some ways to prevent these shortfalls, our Axel & Associates content experts are back with more pro tips… Ways To Improve Your Newsletter Step 1:
The Biggest Business Newsletter Mistakes To Avoid Read More »
