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In our last post we explained the psychological foundations for why web design works the way it does. We also gave some solid Pro Tips for how to use these guidelines to design effective websites. Here’s more expert advice from the Axel & Associates web design team! How to Build A Strong Website First, to […]
The Psychology of Strong Web Design: Part 2 Read More »
Even though our technology of the 21st century is rapidly evolving and improving, almost all of it is based on very old patterns and principles. These date back hundreds and even thousands of years — and that’s what makes them so effective. Our web designers at Axel & Associates keep these psychology-rooted ideas in mind when
The Psychology of Great Web Design (Part 1) Read More »
Email marketing is one of the strongest and highest-performing marketing tools out there. Yet, like anything else, it’s effectiveness can plateau when you run out of ideas or hit a dry spell where your results have stopped. Here are some solid Pro Tips and Tricks from our Axel & Associates Email Marketing team to help
Expert Email Marketing Tips Read More »
A big part of the success of a brand is tied to the often abstract and intangible aspects. This means not only the name and graphics/visuals (like logos), but also your tone. Here is a shortlist of Pro Tips and Tricks from our branding experts at Axel & Associates to improve your brand’s tone and
Branding Pro-Tips: Setting The Right Tone Read More »
There are now more options for consumers online than ever before. It is essential that your business not merely go about adapting to online operations, but also consider the look, feel, and tone of the company and how it compares with your competitors. In other words, this is the time to reevaluate your online branding
Pro Tips for Online Branding Read More »
An “About Us” page is an easy addition to any company’s website and also adds tremendous value to your site. Our last post gave some pointers on how to arrange the tone and visuals of your About Us page. Here are three Pro Tips from the Axel & Associates Web Design Team on how to
How To Make A Great “About Us” Page (Part 2) Read More »
When it comes to simple steps your business can take to step up its website, having a strong About Us page is a must. We’ve long touted the added value that an About Us page brings, and it can have a direct impact in increasing your web traffic/SEO and converting visitors into customers and clients.
How To Make A Great “About Us” Page Read More »
Email marketing is one of the most consistently effective forms of marketing. But that’s not very useful when you’ve run out of ideas or don’t know why yours aren’t delivering results. Here are some Pro Tips and Tricks from our Axel & Associates Email Marketing team to help you rethink your email campaigns. . .
Expert Email Marketing Tips Read More »
There’s a lot of advice swirling around out there on what to do and what not to do about marketing your business during COVID-19. That’s why our team of seasoned experts and specialists at Axel & Associates have boiled it down to the basics so that you and your business can easily follow a roadmap
Three Quick COVID Marketing Tips Read More »
“Public Relations” can seem like a lofty concept, but PR isn’t only for multinational corporations with budgets for a full PR department. The last 20+ years have been absolutely transformative to the Public Relations industry, growing beyond the spectrum of press releases and press conferences. Here’s a breakdown on understanding PR in the 21st Century
21st Century Public Relations Read More »
