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Having a strong, well-established, and easily recognizable brand immediately puts your business at an advantage over your competitors. Most businesses invest in building their brands through some form of traditional marketing campaigns. Depending on the exact goal, these are typically designed to raise awareness and confidence in your brand. While this is certainly necessary to …
Consumer “Churn” is the rate that customers stop using your company’s product or service. Having some amount of Churn Rate is unavoidable, but that doesn’t mean there’s nothing you can do about it! The idea, of course, is to both keep your Churn Rate as low as possible while also bringing in fresh customers and …
How To Keep Customer Retention and Engagement Up Read More »
Search Engine Optimization is one of the most crucial elements of online marketing. When executed properly, it has the power to set your website, and your business, up for success the instant your site goes live. However, SEO can also seem like an impenetrable and complex system that only the experts understand. To start, there’s …
There’s a lot of subtlety that goes into great web building and web design. But it’s important subtlety, with strong psychology to back it up. That’s why our website experts at Axel & Associates are back with more Pro Tips & Tricks to make your site as strong as possible! First: build off you strengths. Take …
A big part of the success of a brand is tied to the often abstract and intangible aspects. This means not only the name and graphics/visuals (like logos), but also your tone. Here is a shortlist of Pro Tips and Tricks from our branding experts at Axel & Associates to improve your brand’s tone and …
There are now more options for consumers online than ever before. It is essential that your business not merely go about adapting to online operations, but also consider the look, feel, and tone of the company and how it compares with your competitors. In other words, this is the time to reevaluate your online branding …
One of the most important marketing decisions your company can make during Covid is to invest in building your brand. This will continue to payoff long after the pandemic subsides and adds dimension to your business, making it memorable to consumers in the long run. Here are three tips from our marketing specialists at Axel …
Branding is what shows your business or product is unique, identifiable, and desirable. Online branding ensures that process is not only present on the internet but also easy to find and digitally competitive with other comparable brands. To create a successful online branding operation, its important to start with the basics of traditional branding and …
