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How To Get A Marketing Edge On Larger Competition

If you happen to be a small or mid-sized business, it might be daunting to compete with larger companies. However, our Axel Marketing Experts are here to tell you that there are several great ways your business can eek out an advantage. Here are a few. . . Easy Ways Your Business Can Compete With […]

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How to Use Local Advantages to Market to Your Business

Being a small or mid-sized local business can seem like you are the small fish in a pond run by the big firms. However, there are some major home field advantages that you have at your disposal, and these can make a significant difference for your business. To help you maximize them, our marketing specialists

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Marketing New Year’s Resolutions: Part 2

On our last post, our Marketing and Branding specialists at Axel & Associates laid out some important New Year Resolutions for your business to improve its marketing game. To help you deliver more results with your campaigns, our experts are back with more long-term resolutions! More Resolutions to Boost Your Marketing Year-Long Resolution 1: Update

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Marketing New Year Resolutions: Part 1

It’s a common tradition to start each new year with ways to personally improve yourself over the next 12 months. So why not do the same for your business? One great benefit about setting New Year’s Resolutions for a business is that you have an entire team to keep each other accountable to them. To

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How Story Narratives Boost Brand Loyalty

How you communicate can make-or-break your success in business, regardless of how good you are at what you do. Instead of cranking out cookie-cutter marketing copy, consider including a larger, more compelling narrative that sweeps your target audience into taking a chance on your business. That’s why the Axel & Associates Branding and Communications experts

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