Branding

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Branding

The Benefits Of A Brand-Based Community

Having a strong, well-established, and easily recognizable brand immediately puts your business at an advantage over your competitors. Most businesses invest in building their brands through some form of traditional marketing campaigns. Depending on the exact goal, these are typically designed to raise awareness and confidence in your brand. While this is certainly necessary to

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How to Increase Engagement, Retention, and Loyalty

While top-notch marketing helps your business bring in new sources of revenue, quality communications and customer service help you maintain a high level of retention.  One of the best ways to boost retention and loyalty is by increasing regular engagement.  Our Axel & Associates Marketing & Communications experts are back with more Pro tips, tricks,

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How to Market Your Business During COVID-19

COVID-19 has completely changed our way of life, including how we make purchases and how we market.  In our latest Covid Marketing Tips, we want to share five quick “big picture” tips that train you to think and see things in the way that will deliver better results for your business in the Covid era. .

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8 SEO Optimization Tips and tricks

The Axel SEO Tips #4: Think Like an SEO Expert

For this installment of the Axel SEO Tips, we wanted to focus on offering some free and easy suggestions to improve your business’s Search Engine Optimization. Many of these tips will build off previous tips we’ve given and go further to help train you to think like an SEO expert. This is because what is

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