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Here’s a quick introduction to another tool in the digital marketing belt that can help your business generate website traffic and new leads. So lets break down the basics and introduce you to how it works. . . Learn The Basics of PPC Advertising We’ve all heard of Pay Per View, but what’s Pay Per […]
What is Pay Per Click (PPC) Advertising? Read More »
For this installment of the Axel SEO Tips, we wanted to focus on offering some free and easy suggestions to improve your business’s Search Engine Optimization. Many of these tips will build off previous tips we’ve given and go further to help train you to think like an SEO expert. This is because what is
The Axel SEO Tips #4: Think Like an SEO Expert Read More »
Let’s talk psychology. In a time when marketing conventions are being questioned, reevaluated, and in flux, our team recommends looking beyond day-to-day circumstances in order to understand what’s going on beneath the surface. We can all use basic psychology to not only market better, but also to [re]frame our own mindsets and better position our businesses
How to Market Your Business During COVID-19: A Winning Psychology (Part 1) Read More »
Social media marketing is a key component to modern digital marketing, and its highly affordable for any business. Here are some easy, tried-and-true tips to put it to use for your business… Three Social Media Marketing Tips and Tricks First, know your audience – and get very specific. Take a look at your existing social
How To Build Your Social Media Marketing Campaign Read More »
The purpose of using and investing in sophisticated Search Engine Optimization (SEO) systems, methods, and resources is to bring more (relevant) eyes to your website. If you are not seeing the results you want or are looking to improve your SEO performance even more, we strongly advise our clients to begin creating original content for
The Axel SEO Tips #3: How To Drive Relevant Traffic With High-Quality Content Read More »
Looking back to everything we have learned since COVID-19 arrived on the scene, several strong patterns have now become clear. One of the biggest is the growing importance of the Customer Experience. While for decades we’ve heard lines like “the customer is always right,” the truth is that you only needed to go to your
How to Market Your Business During COVID-19: The Consumer Experience Revolution Read More »
In our last Axel Email Marketing Basics post, we discussed the importance of email marketing and covered the first step in the process to setting up a successful campaign: setting your goals. If you haven’t read it yet, we encourage you to take a minute to do so as it’s a quick read and we’ll
The Axel Email Marketing Basics: Building Your Lists Read More »
Branding is what shows your business or product is unique, identifiable, and desirable. Online branding ensures that process is not only present on the internet but also easy to find and digitally competitive with other comparable brands. To create a successful online branding operation, its important to start with the basics of traditional branding and
Understanding Online Branding Read More »
There are many tools in our belt as online marketers, branding specialists, and public relations managers. Each tool has its pros and cons, its strengths and weaknesses. They also each become stronger when you master them with earned expertise, and stronger still when you find the best and most effective ways to use them together.
The Axel Email Marketing Basics: Setting Goals Read More »
Due to the response we received from last week’s COVID-19 marketing tips, our team decided it would be of the most value to offer this as a recurring feature on our free marketing blog. We’re glad this is getting seen and hopefully helping businesses every do their best to position themselves for success during the
How To Market Your Business During COVID-19: Setting Marketing Priorities Read More »
