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Between public health, foreign conflicts, and economic volatility, external crisis and breaking news are now a part of life these days that businesses must engage with. A major external crisis (not directly involving your business) can have a major impact on the markets across industries and, therefore, on consumer habits and your bottom line. This …
If you happen to be a small or mid-sized business, it might be daunting to compete with larger companies. However, our Axel Marketing Experts are here to tell you that there are several great ways your business can eek out an advantage. Here are a few. . . Easy Ways Your Business Can Compete With …
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Being a small or mid-sized local business can seem like you are the small fish in a pond run by the big firms. However, there are some major home field advantages that you have at your disposal, and these can make a significant difference for your business. To help you maximize them, our marketing specialists …
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On our last post, our Marketing and Branding specialists at Axel & Associates laid out some important New Year Resolutions for your business to improve its marketing game. To help you deliver more results with your campaigns, our experts are back with more long-term resolutions! More Resolutions to Boost Your Marketing Year-Long Resolution 1: Update …
It’s a common tradition to start each new year with ways to personally improve yourself over the next 12 months. So why not do the same for your business? One great benefit about setting New Year’s Resolutions for a business is that you have an entire team to keep each other accountable to them. To …
Every year, the holidays bring a flurry of activity. While this is usually a great thing for businesses, it can also be overwhelming. This is especially true when you don’t know the best way to take advantage of this end-of-the-year activity. To help your business ride the wave successfully, the Axel & Associates Marketing experts …
The biggest corporations and marketing firms invest in using top-notch, tried-and-tested psychology principles to ensure their ad campaigns and messaging are as effective as possible. But they don’t have a monopoly on psychology-based marketing. That’s why the experts at Axel & Associates are back with more Marketing Psychology Hacks to help your business stand out …
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Human behavior is one of the most important factors in marketing. That’s why having some understanding of psychology can give your business a substantial edge over your competitors. Here are some Pro Tips for Psychology Hacks from the Marketing experts at Axel & Associates… 3 Marketing Tips To Set Your Business Up For Success. Pro …
Internet Marketing can be an exhaustive and overwhelming process. This is especially true of small and mid-sized businesses that often direct their teams to prioritize the day-to-day of running a business. While that’s understandable, there are still basic and simple steps your business can take today to improve its online marketing presence that will pay …
COVID-19 has completely changed our way of life, including how we make purchases and how we market. In our latest Covid Marketing Tips, we want to share five quick “big picture” tips that train you to think and see things in the way that will deliver better results for your business in the Covid era. . …
