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On our last post we shared three solid ways to lay the groundwork for a website that adds major value for your guests. Including additional features alongside your standard services helps your business stand out and draw more visitors. Creating long-term value for potential customers is also an excellent way to build trust in your […]
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“Added value” is an ambiguous but powerful term. It’s often sprinkled around as a way to sell something, but its real value is much further-reaching than making a quick sale. By consistently creating deeper value through your services, your business is actually increasing the trust that customers have in your brand. It is also increasing
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While top-notch marketing helps your business bring in new sources of revenue, quality communications and customer service help you maintain a high level of retention. One of the best ways to boost retention and loyalty is by increasing regular engagement. Our Axel & Associates Marketing & Communications experts are back with more Pro tips, tricks,
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With proper application, Search Engine Optimization is your single biggest key to online success. On our last SEO blog post, we broke down the Three Main SEO types: Technical, On-Page, and Off-Page. Now our Axel & Associates SEO experts are back to cover two more, as well as some strategies for using the different SEO
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We live in a fast-paced world, especially when it comes to business. With this rising pace, it has become common to find all varieties of marketing mistakes at even the highest levels of the public sphere: typos in major news articles, the wrong links attached to social media posts, poorly formatted images — the list
Three Major Email Marketing Mistakes Read More »
As one of the most common and effective forms of online marketing, email marketing can seem like a simple cookie-cutter process. That just means it’s easier to make small mistakes that weaken the effectiveness of your email blast. To help you and your business better your results, our email marketing experts at Axel & Associates
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In these uncertain times of transition, there is a mix of caution and optimism everywhere. Because of the current economic climate, it’s now more important than ever to have a strong plan with rules and end goals on how your business can out-perform the competition during this recovery. To help inform these decisions, our digital
Marketing Strategies for the Post-COVID Era Read More »
While we are not yet out of the woods yet, we are getting closer every day to leaving COVID-19 in the rearview mirror. That does not mean, however, that the best digital marketing strategy right now is to ignore that the pandemic ever happened and pretend everything is fully back to normal. To best position
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The economy continues to snap and hum back to life, albeit it unevenly. As businesses resume in-person services, it’s clear there are many complex takeaways from the impact of the global pandemic that will last decades, or more. Our Digital Marketing Specialists at Axel & Associates are back to help break it all down and
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The time has arrived to begin talking — and planning — COVID-19 transition plans. After months of lockdowns and digital operations, here are Three more helpful Pro Tips and ideas from the Axel & Associates Marketing Specialists to help you navigate this period . . . First: Cater directly to your customers’ current COVID-19 concerns.
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