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How To Improve Your Website’s SEO Rankings With Link Building Basics

Link building is a key element of Search Engine Optimization (SEO). Basically, link building is any time another website links back to yours. Oftentimes this is part of a coordinated marketing strategy to get a website mentioned (and linked) in strategic places, however, there are ways to encourage link building organically. This is basically the

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Marketing New Year’s Resolutions: Part 2

On our last post, our Marketing and Branding specialists at Axel & Associates laid out some important New Year Resolutions for your business to improve its marketing game. To help you deliver more results with your campaigns, our experts are back with more long-term resolutions! More Resolutions to Boost Your Marketing Year-Long Resolution 1: Update

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How Story Narratives Boost Brand Loyalty

How you communicate can make-or-break your success in business, regardless of how good you are at what you do. Instead of cranking out cookie-cutter marketing copy, consider including a larger, more compelling narrative that sweeps your target audience into taking a chance on your business. That’s why the Axel & Associates Branding and Communications experts

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