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Between public health, foreign conflicts, and economic volatility, external crisis and breaking news are now a part of life these days that businesses must engage with. A major external crisis (not directly involving your business) can have a major impact on the markets across industries and, therefore, on consumer habits and your bottom line. This […]
How to Market During A Crisis Read More »
Any online marketing campaign looking to put your business ahead of the competition is incomplete without Pay Per Click (PPC) ads. PPC is an excellent tool and underrated option to maximize your virtual reach by tapping into the exact audiences that you want to have searching for your brand. To help you make the most
How To Upgrade Your PPC Ads Read More »
Pay Per Click ads are a highly effective type of online ad that are often underutilized or misused. To help your business make the most of its PPC ad budget, here are some Pro Tips from our Axel PPC specialists… How to Maximize Your PPC Ads First: Don’t have a PPC ad link to your
Best Ways to Maximize PPC Read More »
If you happen to be a small or mid-sized business, it might be daunting to compete with larger companies. However, our Axel Marketing Experts are here to tell you that there are several great ways your business can eek out an advantage. Here are a few. . . Easy Ways Your Business Can Compete With
How To Get A Marketing Edge On Larger Competition Read More »
Being a small or mid-sized local business can seem like you are the small fish in a pond run by the big firms. However, there are some major home field advantages that you have at your disposal, and these can make a significant difference for your business. To help you maximize them, our marketing specialists
How to Use Local Advantages to Market to Your Business Read More »
On our last post, our Marketing and Branding specialists at Axel & Associates laid out some important New Year Resolutions for your business to improve its marketing game. To help you deliver more results with your campaigns, our experts are back with more long-term resolutions! More Resolutions to Boost Your Marketing Year-Long Resolution 1: Update
Marketing New Year’s Resolutions: Part 2 Read More »
It’s a common tradition to start each new year with ways to personally improve yourself over the next 12 months. So why not do the same for your business? One great benefit about setting New Year’s Resolutions for a business is that you have an entire team to keep each other accountable to them. To
Marketing New Year Resolutions: Part 1 Read More »
The holidays are always a hectic time. This is true for both consumers on the market for their end-of-the-year shopping, and business marketing to them. To help your business stand out, the Axel & Associates Marketing experts are here to give your some reliable pro tips to help you through the yearly holiday rush! 3
How to Market During the Holidays Read More »
How you communicate can make-or-break your success in business, regardless of how good you are at what you do. Instead of cranking out cookie-cutter marketing copy, consider including a larger, more compelling narrative that sweeps your target audience into taking a chance on your business. That’s why the Axel & Associates Branding and Communications experts
How Story Narratives Boost Brand Loyalty Read More »
Having a strong, well-established, and easily recognizable brand immediately puts your business at an advantage over your competitors. Most businesses invest in building their brands through some form of traditional marketing campaigns. Depending on the exact goal, these are typically designed to raise awareness and confidence in your brand. While this is certainly necessary to
The Benefits Of A Brand-Based Community Read More »
