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The Benefits Of A Brand-Based Community

Having a strong, well-established, and easily recognizable brand immediately puts your business at an advantage over your competitors. Most businesses invest in building their brands through some form of traditional marketing campaigns. Depending on the exact goal, these are typically designed to raise awareness and confidence in your brand. While this is certainly necessary to

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The Biggest Business Newsletter Mistakes To Avoid

Like blogs, newsletters keep your audience engaged, improve your website SEO with backlinks, and strengthen your brand authority. However, these benefits are often canceled out by poor execution. After sharing some ways to prevent these shortfalls, our Axel & Associates content experts are back with more pro tips… Ways To Improve Your Newsletter Step 1:

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