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Storytelling is powerful. Throughout history, entire myths have risen from our creative minds to explain and connect to the world around us in engaging ways. We are hardwired to love a good story. That’s why storytelling is a great way to supercharge you marketing! Crafting a story into or around your marketing copy and campaigns […]
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The nature of marketing has changed dramatically — and exponentially — in the 21st century. To help you keep up, and ahead, of the latest trends, our Axel marketing experts are here to break down the basics for your business… What is “Re-Marketing”? Marketing is the standard practice of promoting goods and services to a
Remarketing 101: What Is It And How Can You Use It? Read More »
One of the many lessons we learned during the COVID-19 pandemic was just how much of our economy could transfer through to the digital world. Since then, virtual competition has never been steeper. To help your business eek out as many competitive edges as possible, our Axel online marketing experts are back with more tips
How To Boost Your Online Sales: Part 3 Read More »
E-commerce is an ever-growing part of the 21st century economy, and that trend is not reversing. To help your business grow its revenue and land more e-sales, the Axel & Associates digital marketing experts are back with more tips and tricks… Pro Tips To Increase Online Sales Pro Tip #1: Have A Remarketing Strategy. Instead
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Online sales competition has always been steep. However, things reached a fever-pitch during the peak of the pandemic as all operations went digital. Since then, the landscape has only become more challenging. Now, business must not only compete with others online, but also with in-person foot traffic to brick-and-mortar stores as people rush back to
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Simply put, Public Relations is the complex set of relationships that shape your business’s public image, especially with the media. In Part 1 of our PR Basics and Pro Tips, we explained that having a solid, established PR strategy isn’t only for major corporations. To build off those first tips and help your business maximize
Public Relations 101: PR Basics and Pro Tips (Part 2) Read More »
Public Relations may seem like something only for large businesses, but PR is essentially about communication, and about crafting your message and image. It is about your business’s public image, especially how it is seen and talked about. This is closely linked to branding. While many small and mid-sized businesses may not see a point
Public Relations 101: PR Basics and Pro Tips (Part 1) Read More »
Unfortunately, we live in times where global crises are emerging more frequently and impacting various markets. Rather than wishing them away or ignoring them, your Axel Marketing Experts are here with more Pro Tips to help your business navigate these tumultuous occasions, and even come out ahead! Pro Tips For Marketing During A Crisis First:
Crisis Marketing Best Practices Read More »
Any online marketing campaign looking to put your business ahead of the competition is incomplete without Pay Per Click (PPC) ads. PPC is an excellent tool and underrated option to maximize your virtual reach by tapping into the exact audiences that you want to have searching for your brand. To help you make the most
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PPC, or Pay Per Click, may not be as talked about as SEO, social media ads, or other forms of online marketing, but it can make a dramatic difference for your business. To help your business capitalize on the benefits of Pay Per Click ads on Google and other top search engines, our Axel PPC
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