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How To Use Storytelling In Marketing

Storytelling is powerful. Throughout history, entire myths have risen from our creative minds to explain and connect to the world around us in engaging ways. We are hardwired to love a good story. That’s why storytelling is a great way to supercharge you marketing! Crafting a story into or around your marketing copy and campaigns […]

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How To Boost Your Online Sales: Part 3

One of the many lessons we learned during the COVID-19 pandemic was just how much of our economy could transfer through to the digital world. Since then, virtual competition has never been steeper. To help your business eek out as many competitive edges as possible, our Axel online marketing experts are back with more tips

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How To Boost Your Online Sales: Part 2

E-commerce is an ever-growing part of the 21st century economy, and that trend is not reversing. To help your business grow its revenue and land more e-sales, the Axel & Associates digital marketing experts are back with more tips and tricks… Pro Tips To Increase Online Sales Pro Tip #1: Have A Remarketing Strategy. Instead

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How To Boost Your Online Sales

Online sales competition has always been steep. However, things reached a fever-pitch during the peak of the pandemic as all operations went digital. Since then, the landscape has only become more challenging. Now, business must not only compete with others online, but also with in-person foot traffic to brick-and-mortar stores as people rush back to

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Crisis Marketing Best Practices

Unfortunately, we live in times where global crises are emerging more frequently and impacting various markets. Rather than wishing them away or ignoring them, your Axel Marketing Experts are here with more Pro Tips to help your business navigate these tumultuous occasions, and even come out ahead! Pro Tips For Marketing During A Crisis First:

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How to Market During A Crisis

Between public health, foreign conflicts, and economic volatility, external crisis and breaking news are now a part of life these days that businesses must engage with. A major external crisis (not directly involving your business) can have a major impact on the markets across industries and, therefore, on consumer habits and your bottom line. This

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How To Get A Marketing Edge On Larger Competition

If you happen to be a small or mid-sized business, it might be daunting to compete with larger companies. However, our Axel Marketing Experts are here to tell you that there are several great ways your business can eek out an advantage. Here are a few. . . Easy Ways Your Business Can Compete With

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How to Use Local Advantages to Market to Your Business

Being a small or mid-sized local business can seem like you are the small fish in a pond run by the big firms. However, there are some major home field advantages that you have at your disposal, and these can make a significant difference for your business. To help you maximize them, our marketing specialists

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Marketing New Year Resolutions: Part 1

It’s a common tradition to start each new year with ways to personally improve yourself over the next 12 months. So why not do the same for your business? One great benefit about setting New Year’s Resolutions for a business is that you have an entire team to keep each other accountable to them. To

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