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Building a popular blog requires consistently high-quality content. Since our creative content experts at Axel & Associates have previously shared some great pro tips for blog post material, now we want to go further. Instead of more ideas for individual blog posts, here are some tips to come up with your own steady stream of […]
Ideas For Successful Blog Posts Read More »
Blogs are a fantastic, easy, and free tool that any business can take advantage of. A well-managed blog will help your business’s SEO efforts as well as help you address your customer’s questions about your business and industry. They can also help your sales and marketing teams in passing along topic-specific blog postings to potential
How To Run A Popular Blog Read More »
“Added value” is an ambiguous but powerful term. It’s often sprinkled around as a way to sell something, but its real value is much further-reaching than making a quick sale. By consistently creating deeper value through your services, your business is actually increasing the trust that customers have in your brand. It is also increasing
3 Ways To Create Value On Your Website Read More »
While top-notch marketing helps your business bring in new sources of revenue, quality communications and customer service help you maintain a high level of retention. One of the best ways to boost retention and loyalty is by increasing regular engagement. Our Axel & Associates Marketing & Communications experts are back with more Pro tips, tricks,
How to Increase Engagement, Retention, and Loyalty Read More »
We live in a fast-paced world, especially when it comes to business. With this rising pace, it has become common to find all varieties of marketing mistakes at even the highest levels of the public sphere: typos in major news articles, the wrong links attached to social media posts, poorly formatted images — the list
Three Major Email Marketing Mistakes Read More »
Two decades into the 21st century and almost everyone now has an email account, or three. This has helped make email marketing one of the most effective forms of online marketing when used correctly. Unfortunately, even when the targeting is perfect, the content is strong, and there is a compelling offer in the email, an
3 Common Email Marketing Mistakes Read More »
The virtual world matters, and never more than it does right now as we emerge from a global pandemic that made digital operations the norm in every industry. There are basic ways you can harness and maximize information on your website to benefit your business. In our last piece we shared some nuanced Pro Tips
How to Build a Better Website for User Engagement: Part 2 Read More »
The events of 2020 showed us that the Internet has never been more crucial to the success of a business in the 21st century. This continues to be true as we transition into the post-pandemic economy and meet the new needs and expectations for digital communication and marketing. To better position your business for online
How to Build Better Websites for User Engagement Read More »
In these uncertain times of transition, there is a mix of caution and optimism everywhere. Because of the current economic climate, it’s now more important than ever to have a strong plan with rules and end goals on how your business can out-perform the competition during this recovery. To help inform these decisions, our digital
Marketing Strategies for the Post-COVID Era Read More »
While we are not yet out of the woods yet, we are getting closer every day to leaving COVID-19 in the rearview mirror. That does not mean, however, that the best digital marketing strategy right now is to ignore that the pandemic ever happened and pretend everything is fully back to normal. To best position
Pro-Tips to Market in the Post-COVID Transition Read More »
