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Storytelling is powerful. Throughout history, entire myths have risen from our creative minds to explain and connect to the world around us in engaging ways. We are hardwired to love a good story. That’s why storytelling is a great way to supercharge you marketing! Crafting a story into or around your marketing copy and campaigns […]
How To Use Storytelling In Marketing Read More »
The nature of marketing has changed dramatically — and exponentially — in the 21st century. To help you keep up, and ahead, of the latest trends, our Axel marketing experts are here to break down the basics for your business… What is “Re-Marketing”? Marketing is the standard practice of promoting goods and services to a
Remarketing 101: What Is It And How Can You Use It? Read More »
E-commerce is an ever-growing part of the 21st century economy, and that trend is not reversing. To help your business grow its revenue and land more e-sales, the Axel & Associates digital marketing experts are back with more tips and tricks… Pro Tips To Increase Online Sales Pro Tip #1: Have A Remarketing Strategy. Instead
How To Boost Your Online Sales: Part 2 Read More »
Online sales competition has always been steep. However, things reached a fever-pitch during the peak of the pandemic as all operations went digital. Since then, the landscape has only become more challenging. Now, business must not only compete with others online, but also with in-person foot traffic to brick-and-mortar stores as people rush back to
How To Boost Your Online Sales Read More »
When it comes to online marketing ads and landing pages, your Call To Action (CTA) is the most important part. As the focal-point your ad builds up to, it is the main indicator of how successful your ad is. Fortunately, there are ways to use psychology to boost your odds of success and help ensure
How To Use Psychology to Boost Your Call To Action Read More »
Unfortunately, we live in times where global crises are emerging more frequently and impacting various markets. Rather than wishing them away or ignoring them, your Axel Marketing Experts are here with more Pro Tips to help your business navigate these tumultuous occasions, and even come out ahead! Pro Tips For Marketing During A Crisis First:
Crisis Marketing Best Practices Read More »
Between public health, foreign conflicts, and economic volatility, external crisis and breaking news are now a part of life these days that businesses must engage with. A major external crisis (not directly involving your business) can have a major impact on the markets across industries and, therefore, on consumer habits and your bottom line. This
How to Market During A Crisis Read More »
If you happen to be a small or mid-sized business, it might be daunting to compete with larger companies. However, our Axel Marketing Experts are here to tell you that there are several great ways your business can eek out an advantage. Here are a few. . . Easy Ways Your Business Can Compete With
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Being a small or mid-sized local business can seem like you are the small fish in a pond run by the big firms. However, there are some major home field advantages that you have at your disposal, and these can make a significant difference for your business. To help you maximize them, our marketing specialists
How to Use Local Advantages to Market to Your Business Read More »
On our last post, our Marketing and Branding specialists at Axel & Associates laid out some important New Year Resolutions for your business to improve its marketing game. To help you deliver more results with your campaigns, our experts are back with more long-term resolutions! More Resolutions to Boost Your Marketing Year-Long Resolution 1: Update
Marketing New Year’s Resolutions: Part 2 Read More »
